Three Steps to Your Ultimate Marketing Message
Carlos Batista
?Empowering Coaches, Entrepreneurs & Business Owners to Master LinkedIn for Lead Generation Without a Marketing Budget ? LinkedIn Trainer ? Business Growth Strategist?
Welcome to Issue No.29 published on the 8th of September 2022. The purpose of the Business Growth Strategies Newsletter is to share tips, tools, resources, and guides that help you take your business to the next level…without the need for a marketing or advertising budget.
Every issue will be jampacked with valuable information to help you with your lead generation and business growth strategies while ensuring you keep your costs low if no costs at all. If you have not yet read the previous issues, then you can find them Here!
Three Steps to Your Ultimate Marketing Message
Have you created a core marketing message to use throughout all of your marketing efforts?
I'm not talking about some catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say those things and they're really basic expectations anyway.
A core marketing message clearly and concisely communicates what you're out to do and for whom. It speaks to your ideal target market and gets them to respond and seek more information.
So many small business owners and professional service providers never take the time to create this for their own businesses. Most are creating a new message with every new "marketing campaign." They're constantly trying new ideas. And each new idea becomes a new chance to try and come up with that home run message that gets the phone ringing off the hook like never before.
What you need is an ultimate core marketing message that communicates directly and powerfully to your clients and prospective clients what it is they'll get from your services.
Here are three steps to creating your own ultimate core marketing message:
1. Whom do you want to help? Be as clear as you can on who your target market is. Take some time and define with as much clarity as possible who your ideal clients are. If it's not obvious to whom your message is directed, why would you expect anyone to get it?
2. What is the primary problem, issue, or challenge you would like to help someone in that target audience solve? This is really at the heart of your core marketing message. Most people are consumed with their own problems and looking for solutions to address them. So when you can clearly articulate a problem your client is dealing with, they'll listen because you may be able to provide a solution.
3. What is the ultimate outcome or result that you'd like to help your target market produce in solving their problem, issue, or challenge? People what to know what it is they'll get from knowing or working with you. When you're prepared to demonstrate that you're focused on delivering an outcome they'd be interested in, they will pay attention and want to know more.
That's it. Now take your answers and boil them down to one or two clear sentences that you can deliver enthusiastically and passionately. Communicate it in everything you do from a marketing perspective, both verbally and in writing.
Forget the catchy slogans. Create and start using your ultimate marketing message right now.
In Issue.30 of this newsletter, the main topic will be – 3 Lifesaving Tactics to Stay Afloat In a Constantly Changing Marketplace. Issue.30 of this newsletter will be published on the 15th of September 2022.
The Business Coaching Hub has created numerous pages on LinkedIn that are jampacked with free resources such as articles, guides, videos, short courses, training, and more. Visit and follow the pages below to access all resources and stay up to date with all new releases:
1.?????Business Coaching Hub – Follow Here!
2.?????LinkedIn Social Selling Index – Follow Here!
3.?????Business Coach On Call – Follow Here!
4.?????Business Growth Network – Follow Here!
5.?????Online Coaching Free Short Course – Follow Here!
6.?????LinkedIn The Basics – Follow Here!
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7.?????Self-Study Business Growth Courses – Follow Here!
8.?????LinkedIn Lead Generation Guide – Follow Here!
9.?????Mindfulness Collection – Follow Here!
Don't wait for December or January to start planning for 2023 because, by the time you implement your strategies, you have already lost a month or two of potential income growth.
With business returning to some form of normal in 2022, next year will be the best opportunity you have to set your business up for growth by ensuring you start January 2023 with a plan of action you can implement from day one.
Find out about our Amazing Business Growth 6-Month Challenge and download the brochure by clicking below. No email is required! Direct download.
Learn How to?leverage?LinkedIn for lead generation,?without?the need for a marketing or advertising budget,?even?if you only have a free account, while only spending?30-45 minutes?a day on LinkedIn.
In recent years?LinkedIn?has emerged as an?excellent resource?for?generating?more?leads. The increase in online traffic due to the impact of lockdown globally means now more than ever your presence on?LinkedIn?provides you with the potential to help grow your business and not only survive but, thrive beyond the lockdown.?Don't have a marketing budget to generate leads? Now you don't need one!
The Business Growth Strategies Newsletter has been created and is published to provide you with value and not just be another email in your inbox. I would appreciate your comments and feedback on the content shared and the topics that were chosen.
If there is a topic you would like us to cover, please let me know and I will include it in our schedule to be published in a later issue.
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“Your Success IS My Focus!”
Carlos Batista
Business Transformation & Growth Specialist