Three Steps to Your Ultimate Marketing Message

Welcome to Issue No.15 published on the 24th of May 2022. The purpose of the Business Growth Strategies Newsletter is to share tips, tools, resources, and guides that help you take your business to the next level…without the need for a marketing or advertising budget.

Every issue will be jampacked with valuable information to help you with your lead generation and business growth strategies while ensuring you keep your costs low if no costs at all. If you have not yet read the previous issues, then you can find them Here!

• Main Topic – Three Steps to Your Ultimate Marketing Message.
• Featured article.
• Free Webinar on Lead Generation.
• Business Breakthrough – 1st Consultation Is Free.
• Resources on LinkedIn.
• Recommended resource.
• Have your say.

Three Steps to Your Ultimate Marketing Message

Have you created a core marketing message to use throughout all of your marketing efforts?

I'm not talking about some catchy slogan or play-on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say those things and they're really basic expectations anyway.

A core marketing message clearly and concisely communicates what you're out to do and for who. It speaks to your ideal target market and gets them to respond and seek more information.

So many small business owners and professional service providers never take the time to create this for their own business. Most are creating a new message with every new "marketing campaign." They're constantly trying new ideas. And each new idea becomes a new chance to try and come up with that home run message that gets the phone ringing off the hook like never before.

What you need is an ultimate core marketing message that communicates directly and powerfully to your clients and prospective clients what it is they'll get from your services.

Here are three steps to creating your own ultimate core marketing message:

1. Whom do you want to help? Be as clear as you can on who your target market is. Take some time and define with as much clarity as possible who your ideal clients are. If it's not obvious whom your message is directed to, why would you expect anyone to get it?

2. What is the primary problem, issue, or challenge you would like to help someone in that target audience solve? This is really at the heart of your core marketing message. Most people are consumed with their own problems and looking for solutions to address them. So, when you can clearly articulate a problem your client is dealing with, they'll listen because you may be able to provide a solution.

3. What is the ultimate outcome or result that you'd like to help your target market produce in solving their problem, issue, or challenge? People what to know what it is they'll get from knowing or working with you. When you're prepared to demonstrate that you're focused on delivering an outcome they'd be interested in, they will pay attention and want to know more.

That's it. Now take your answers and boil them down to one or two clear sentences that you can deliver enthusiastically and passionately. Communicate it in everything you do from a marketing perspective, both verbally and in writing.

Forget the catchy slogans. Create and start using your ultimate marketing message right now.

Discover How to?leverage?LinkedIn for lead generation,?without?the need for a marketing or advertising budget,?even?if you only have a free account, while only spending?30-45 minutes?a day on LinkedIn by clicking here!

In Issue.16 of this newsletter, we will look at the 5 Step Profit Formula. Issue.16 of this newsletter will be published on the 7th of June 2022.

3 Things every business owner must know to be successful. Read it Here!

When you build a home, you follow the specific steps outlined in the blueprint. And when you do, you build the home of your dreams. This applies to your business as well. Read More Here!

Leveraging the New Advanced Features on LinkedIn for Lead Generation… At NO Cost!

Find out exactly what the New Advanced Features are and how to use them to generate all the leads your business needs. Click on the link in 'Join here' to be taken to the website where you can register and receive the Zoom login information.

Topics include:

1. What are the new advanced features.

2. How to leverage these features for lead generation.

3. What are the minimum requirements to ensure these features work for you.

4. A detailed tour of LinkedIn showing you these features.

What you will discover are proven and tested strategies my clients and I use to continuously generate connections, leads, and clients whenever we need them.

Register your spot to receive the Zoom login information on the page below:

www.businesscoachinghub.co.za/event/

My goal as a Business Coach is simple...?Help you?Grow Your Business by Leveraging the Digital World with?No Need for a Marketing or Advertising Budget!

I would like to offer you a no-obligation Complimentary 45-Minute Business Breakthrough Call where I can find out more about you and your business, then provide you with business growth strategies you can implement to take your business to the next level.

If this is something you would like to take advantage of, click below to access my online calendar so you can book a date and time that suits you.

The Business Coaching Hub has created numerous pages on LinkedIn that are jampack with free resources such as articles, guides, videos, short courses, training and more. Visit and follow the pages below to access all resources and stay up to date with all new releases:

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Learn to create purposeful, meaningful change by realizing that your thoughts words and actions are how your dreams come true.

Discover how powerful you are, how far you can reach, and how much you deserve. You don’t need more education, more connections, or more lucky breaks. You just need to understand the principles and concepts of living life deliberately.

You just have to do your part, and with understanding, you’ll find that nothing could possibly be easier.

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The Business Growth Strategies Newsletter has been created and is published to provide you with value and not just be another email in your inbox. I would appreciate your comments and feedback on the content shared and the topics chosen.

If there is a topic you would like us to cover, please let me know and I will include it in our schedule to be published in a later issue.

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“Your Success IS My Focus!”

Carlos Batista

Business Transformation & Growth Specialist

BusinessCoachingHub.co.za