Three Steps to Write Compelling Recommendations

Written testimonials open doors and close deals. They are often the reason consumers choose one company over another.

If a business consultant, marketing professional or perhaps a lawyer did a great job for you, you can show your appreciation and boost your business relationship with them by writing a LinkedIn recommendation or Google review. They can also use that testimonial on their website. What's the best way to do it?

I've been interviewing my clients' clients for more than 25 years and have written more than a thousand testimonials for their marketing. To learn how I can write client testimonials for you, go to www.testimonialwritingservice.com or contact me at 770-565-1231 or [email protected].

Here are the three steps for you to write compelling recommendations:

1. Define the PROBLEM. What was the challenge, pain point or even opportunity? What prompted you to engage this person and why did you want a solution?
2. Describe the EXPERIENCE. What are the qualities of this person and how did they work with you? Were they detail-oriented, knowledgeable, budget-conscious or easy-going? In addition to adjectives, consider sharing a brief example of how they displayed those qualities. For example, did they use a unique, time-saving process or were you impressed with how they handled an unexpected issue that arose?
3. Detail the OUTCOME. How did their product or service help you make or save money, or enhance your life?

By using the Problem + Experience + Outcome Formula and keeping it brief and sincere, you will write recommendations that support those who support you.