Three Steps to TV Advertising Success

Advertising on TV is one of the most powerful and effective ways of getting your product in front of people. However, as with any marketing method, getting results relies on getting things right. In essence, making sure that your process incorporates the following three steps will put you well on the way to success with your advert.

A Clear Objective

You should know exactly what you want to achieve with your advert, and working this out should be among the very first steps. This plays an important role in guiding the entire creative process, from initial concepts through scripting, filming, and final editing. There are different things that can be achieved with a TV advert, and it should be designed from the ground up to fit the objective that your business has. For example, do you want a powerful sales message designed to make people pick up the phone and call you right away (known as Direct Response TV advertising or DRTV), or do you want a much subtler and more general advert that will simply raise brand awareness. Do you want something in between, like a sales message to push particular products or services? These are all valid goals, but they all require very different kinds of advert and confusion can compromise the overall power of the finished production.

A Good TV Advert Production Company

This is vital if you want the finished production to live up to its potential and drive solid results. The standards for TV advertising are high, particularly when it comes to production quality. If you want your advert to make an impact, be taken seriously by viewers, and ultimately succeed in driving new business for your company, then it will need to maintain the same kind of standard. As such, it is important to hire a reliable, professional TV production company with specialist experience in the broadcast advertising sector to ensure that your advert will be produced and edited in a polished and professional way that will fit in with the glitzy world of TV advertising. This will make sure that your advert stands out for all of the right reasons and none of the wrong ones. A good TV advert production company will also be able to advise you on getting the other steps right and generally driving success with your advertising campaign.

The Right Scheduling

In order for any advert to succeed, it has to reach the right people. TV advertising is no exception. In order to get a general broadcast in front of a specific audience, you have to think about the slots your advert is going to occupy. Different demographics tune in at different times, and to different channels and programmes. If you choose the wrong slot, then you will either pay more for a larger audience when the extra members will not be particularly relevant or simply reach the wrong audience entirely. If your advert's scheduling coincides with what and when your target market will be watching, on the other hand, then you are appealing directly to the most relevant people and this gives far better results.

Luke Cairns

Producer/Editor

www.vimeo.com/butchershook