Three Steps to Lead Generation Success for Financial Advisors

A successful lead generation process in the financial services industry doesn't have to be overly complex. By following these three straightforward steps, you can streamline your efforts and enhance your chances of success.

Step 1: Set Your Budget

When it comes to setting your budget for lead generation, a simple rule of thumb can effectively guide you. Allocate an amount equal to the percentage by which you intend to grow. For example, if you aim for a 15% growth, allocate 15% of your time and financial resources. Think of this budget allocation as you would when advising someone on their savings plan.

Once you have a systematic process in place, you can easily measure your return on investment (ROI). This investment pays you twice – once in the income you earn and again in the value you create by growing your business.

Step 2: Define Your Target

Rather than focusing on broad demographics, pinpoint two specific, well-defined target segments. The goal is not to clone all your clients but to identify a group that is 50% larger than your average client. Calculate your median client size and multiply it by 50%. Now, focus on finding two distinct personas within this group.

Establish a clear bullseye and surround it with rings, ensuring that there's no overlap between the personas. This precision in defining your target audience allows for more efficient resource allocation and strategy development.

Step 3: Craft your strategy

Create a well-defined, repeatable process that consistently reaches your target audience while optimizing your ROI. This process should be tailored to the unique characteristics of each lead type to maximize results and efficiency.

Designing this process requires careful consideration. Remember that, with the right segmentation, all leads have value. You can rank them based on cost and quantity.

• Inbound Sales Qualified Leads: Typically the most desirable, but they may not be easily repeatable.
• Inbound Marketing Qualified Leads: Come in two forms – passive referrals and marketing campaign-generated leads. The cost for inbound buy-later leads can range from $75 to $300, and our software can significantly reduce both time and budget expenditure.
• Outbound Sales Qualified Leads: Widely available through various providers but often come with a significant cost and limited conversion rates. Anasova offers a more cost-effective alternative by allowing you to set the price and determine the market price through a bidding system, eliminating middlemen.
• Outbound Marketing Qualified Leads: Often considered challenging, is, in fact, an opportunity due to its size and cost-efficiency. To frame it: the market is about 10X the size and one-tenth the price. However, to succeed here, you need an efficient front-end and back-end follow-up process that respects the unique characteristics of these leads.

At Anasova, we're your dedicated partner in growth, here to equip you with the knowledge, tools, and software to thrive in any of these lead segments. While we can't work miracles to turn outbound marketing-qualified leads into inbound sales-qualified leads any more than we can control the winds, we're committed to empowering you with understanding.?

We're here to shed light on the market, its costs, and the intricacies of how it all functions. Our goal is to help you identify efficiency and seize opportunities within what should be your single most significant investment of time and resources. Your journey to success is our journey too.

Learn more about us, here: www.Anasova.com