Three Stages of Ranking #1 in Google and Getting More People in the Doors of Your Private Practice

In todays online space, you have two options for your business. Online advertising or SEO. If you choose to use social media you will generally be required to invest quite a large sum ($50,000 to $100,000 or more) in order to be seen as an authority online and gain traffic at levels your business requires to operate. The downfall here is that once you stop running your ads, you stop seeing benefits. It is very much considered a pay to play marketing strategy and one that can have you paying quite a bit.?

With SEO however, you are playing the long game. This strategy requires a bit of patience in the beginning however the rewards can be seen for years to come after your initial investment and will have you seen as an authority in your field.?

It is quite clear in results whether you are being shown for advertising or for organic reasons. Organic traffic not only gives you more loyal and trusting potential clients but shows you an authentic authority as opposed to someone who simple paid to be there.?

There is also a current anti-ad trend growing in the online space from a user perspective. More and more people are tired of the ads during videos or constant ads shown in their social media feed. It is quite refreshing and a relief to them to find businesses who are using more honest organic strategies in their marketing.?

Creating this organic trend for your business as stated above takes patience as results are generally not seen for a minimum of 6 months. However it can be broken down into three primary phases.?

Stage 1 - Clean Up (1-2 months)

In this stage, you will need to revamp your website if you don’t already have one. All your pages will need custom on page SEO and content written for SEO. The design and flow of the site must be configured for UX (user experience) to maximise conversions of traffic towards your ideal goal of booking an appointment or calling your establishment.?

• Full resign of website to include modern elements and reduce unnecessary coding elements.?
• On page SEO configuration of all pages.?
• Creation of contact page and call/booking page.?
• Update of all content on primary pages to be optimized for SEO.?
• Submission of property into directories (over 100 available)?
• Set up and monitoring of online reviews and reputation?
• Optimization of all social media profiles and descriptions?

Stage 2 - base content 3-6 months?

During this stage, you are priming your audience to see you as an expert in your field. More importantly you are priming search engines to understand who you are, what you do, and the keywords and phrases they should be showing your content for.?

• Set up of social media scheduling and monitoring platform?
• Creation of pillar content posts 15-20?
• Scheduling of 2 blogs per month optimised for keywords and SEO?
• Repurposing blogs into video and social media content?
• Sharing outside content of your keywords and phrases?
• Monitoring of reviews and reputation?
• Monitoring of traffic sources, patterns, trends?

Stage 3 - repurposing ongoing?

During this phase, we are maintaining your current rankings and working to use them to rank you higher in additional keywords and phrases. By utilising your current rankings we are able to apply these techniques to the google search engine algorithm to radically boost your rankings in multiple areas across the board. This phase is crucial for continuation of reaping your google ranking benefits for a lifetime of prime positioning.?

• Continuation of content creation and social media optimization?
• Continued monitoring of reviews and reputation?
• Leveraging traffic sources and trends to increase goal conversions?
• Monitoring of ROI of all resources and direct impact of day to day operations?

Once you have reached this final stage, you are in the maintenance stage. It is criticism that you continue your SEO efforts so as not to lose any of the momentum gained and have your competition beat you in the rankings.?

This stage is also where you will see the most results and fast. Search engine optimization follows an exponential growth model in the sense that it has minor results seen in the beginning but large and frequent results once you have reached that threshold. Generally speaking it takes between 6 to 12 months to achieve depending on how competitive your market.?

For this reason as well, it is crucial that phases 1 and 2 are handled by trained professionals who are up to date on current design and algorithm trends. These are the foundation phases that can be the difference from seeing those results in 6 months versus seeing those results in 12 months if at all.?

If you would like more assistance with your organic growth and SEO contact Stephanie LaTorre at [email protected]. We are a full service marketing agency who can handle all three phases of this process so you can continue business as usual and let us do all the heavy online lifting for you.?