Three Simple Things Your POS / MSP Company Needs To Learn From Sqaure

While everyone else in the industry has been dealing with margins approaching zero and high attrition rates, Square Payments is up a whopping 200% just over the past 12 months. Which if you are a competing MSP or POS company you should be worried.

Below is the Three steps square took to dominate the market

Instant Merchant Boarding: Square allows any business or individual to create a merchant account instantly just by asking a few questions about the owner and the company. (no need to fill out lengthy applications or provide copies of voided checks etc.)

Flat Pricing: Square offers a simple rate of 2.75% for swiped and 3.5% + $0.15 for keyed. While this may seem expensive, it's simple and doesn't require a degree in mathematics to understand.

Kickass marketing: Because of one and two Square has removed the need for salespeople and intermediaries. They merely run online ads and send out postcards that prompt merchants to download their POS and signup instantly.

If you would like the ability to compete with Square, we should have a conversation [email protected] (Or let's schedule a meeting at Transact in Vegas.)