Three simple steps to turn your personal brand into a profitable business!

Welcome to my?One Minute Personal Branding!?This newsletter is packed with best practices to boost your personal brand. You can get it in your inbox by?subscribing here!

Can your personal brand turn into a full-time, income-generating job?!

The answer is an absolute yes! If you have a specific talent or skill, you are able to build a product or service around it, and you are consistent in building and growing your personal brand online, then the sky is not your limit!

When your audience on social media sees you as the trustworthy go-to expert, this is personal branding turning into business

The main keyword here is .... TRUST. Here are the 3Cs to achieve that!

1- Content

Remember that your content should be solving a specific problem or challenge for a specific target audience; other than that, it will be a waste of time! For example, I help consultants and coaches to create educational content that generates leads for them on LinkedIn.

So step one is to build your plan and content calendar with this point in mind, use different content formats to keep your audience interested and automate content creation using relevant tools. Remember to keep it educational, inspiring, and human!

2- Conversations

Sometimes we forget that it is called "social" media, so it is a tool for us to be social and have conversations with each other. Make sure to use your content to open more conversations and involve your audience with you personally. Here is how to do it.

Whenever you find someone frequently liking or commenting on your posts, just send him/her a direct message saying, "Thanks for your engagement with my content; let me know if you need any help with those topics," and be willing to truly offer some help through such conversations.

The more you talk to people, the more they will remember you and your brand. People do business with people they know and trust.

Also if you find someone who is not in your network frequently interacting with your content, just send him/her a connection request and add that person to your network and start a conversation through a direct message.

3- Conversion

It is simple: Conversations obviously would lead to conversion, which is turning people you know on Linkedin/Twitter into paying customers for your product or service. Here, you should always measure how many times a direct message over LinkedIn turns into a WhatsApp message or a phone call and then turns into a meeting. This is the normal flow that you should follow! The first step of lead generation & customer acquisition is to offer genuine help through conversations and move those conversations forward into a business win-win relationship by offering clear value through your product and service.

Keep iterating this process consistently, and watch the magic happening to your business! Easy? Please share your opinions and thoughts in the comments below.

Final thoughts: do you want to step ahead?

The “LinkedIn Influence Accelerator” course is for founders, creators, and coaches. It is crafted for professionals struggling to elevate their business and looking for a proven system for rapid, consistent growth using an influential personal brand.

Start boosting your personal brand now!