Three Recent HubSpot Features We Love

HubSpot rolls out an incredible number of updates every month—over 1,000 in 2024 alone!?

With so many changes, it can be tough to stay on top of what’s new. What seems impossible to accomplish in HubSpot this week might become a shiny brand new feature next week.?

I won’t lie; it was quite challenging to pick only a few recent features to highlight today as our favorite ones. We decided to pick updates to improve productivity, optimize communication, and help sales teams work smarter.?

1. Breeze Copilot: Your AI Virtual Assistant?

Breeze Copilot is definitely one of our favorites!?

Copilot is your AI-powered companion designed to simplify workflows and enhance productivity. It was released at the end of September 2024 and can automate routine tasks, generate content, and provide valuable insights. Think of it as the equivalent of a seasoned production manager who anticipates bottlenecks, gathers crucial data, and streamlines operations before issues arise.?

Some standout capabilities include:

• Company Research – Quickly access company details, including competitors, tech stack, and news.
• Report Insights – Retrieve performance statistics with ease.
• Summarization – Summarize deals, documents, calls, and contacts.
• Meeting Preparation – Get prepped for calls with key company and contact information.
• Content Generation – Write, optimize, and review content across emails, landing pages, and more.
• Automated Follow-ups – Get help generating follow-up emails and reminders based on previous interactions.
• Task Automation – Delegate routine administrative work, such as scheduling and data entry.
• Real-Time Assistance – Get AI-powered suggestions and insights as you work through tasks.

If you haven’t tried HubSpot’s Breeze Copilot yet, now is the time! Experiment with its features to see how it can streamline your work.

2. Mobile-Optimized Email Design

Spoiler alert: Email marketers will love this!?

With 50-60% of emails being opened on mobile devices, mobile-friendly email design is more important than ever. Finally, HubSpot allows users to customize email layouts specifically for mobile. You can:

• Hide specific modules or sections for mobile viewers.
• Adjust layouts to enhance readability.
• Modify styling for a seamless mobile experience.

Mobile optimization ensures that emails are easy to read and engage with, reducing friction for customers on the go. Without it, emails can appear cluttered, with broken layouts, small text, and unclickable links—frustrating potential buyers and decreasing engagement.

It goes without saying that ensuring every email is polished on mobile devices is essential in today’s fast-paced world, where many users are checking their inboxes between meetings or while traveling.

3. Predictive Deal Score: Smarter Sales Prioritization

Sales teams, this one’s for you! HubSpot’s new predictive deal scoring uses AI to assess the likelihood of closing each deal. It’s like a quality control system for your sales pipeline—it evaluates deals based on historical data and real-time activity to help sales teams focus on the most promising opportunities. It analyzes factors like:

• Deal velocity – How quickly it’s moving through the pipeline.
• Sales rep engagement levels – The level of activity and interaction with prospects.
• Buyer interest and responsiveness – How engaged and responsive the prospect is.
• Historical data patterns – Comparison to past closed-won and lost deals.

With this tool, sales teams don’t have to rely on guesswork to prioritize deals. Instead, they get a data-driven approach to focus efforts on opportunities with the highest chance of success. Imagine running a factory where an AI system predicts which machines need maintenance before they break down—predictive deal scoring does the same for your sales process, ensuring efficiency and better results.

If you have Sales Hub Pro or Enterprise, you can access predictive deal scoring in the Sales Workspace. This feature helps prioritize high-potential deals and focus efforts where they matter most.

Want to learn more about these features or other HubSpot updates? Reach out to our team—we’d love to help you get the most out of HubSpot’s latest tools!