Three Reasons Why Your Company Needs to Be Tracking Competitor Patents
Christian Bunke ????
Basck - Innovation & IP Strategy, Aalbun - LegalTech for IP tools and services
Despite a dip in oppositions proceedings last year, the long-term trend points to more and more oppositions being filed. With this in mind, Aalbun explores three reasons why for European patent holders, now is the time to be tracking and opposing your competitor’s patents.
The drop in oppositions proceedings was no surprise once the scale of the pandemic was realised. The difficulty of hearing oral proceedings meant there were logistical difficulties that were insurmountable in many cases. However, this did not prevent approximately 1,600 different opponents from filing around 4,400 oppositions cases against 3,200 European patents in 2020.?
With each opposed patent receiving around 1.35 oppositions on average, companies are still actively monitoring their competitors and taking the opportunity to not only hinder their rivals but safeguard their own patents.
As companies begin to come to terms with the new competitive landscape that the pandemic has created, Aalbun expects more patents to be filed, particularly in areas that were not adversely affected by the pandemic (electronics, computers, telecommunications, etc.) With that in mind, here are just three reasons why now is the time to be monitoring your competitor’s patents and taking action against them.
Entities whose patents were most opposed in 2020
Source: IAM Media
It’s the question that keeps (or should keep) inventors and business owners up at night: what happens to your product or company if you’re unable to sell??
And with that in mind, business owners should always have the mindset that a competitor is just on the horizon with a patent that will have an impact on your ability to continue selling your current or commercialise a future product.
The risk of not monitoring competitors is too great as other disgruntled patent owners will seek not only to stop you from selling your products but also request damages for their loss of sales. Few businesses could afford such a double whammy so this safety-first approach is not only wise but is necessary from a financial perspective.
The risk is especially great for smaller companies who are reliant on a few innovative ideas and products to generate revenue. Litigation is expensive and can leave a business bankrupt as well as eliminated from the competition altogether.
To prevent the unthinkable from happening, it makes sense to be constantly monitoring and analysing competitor’s patents so you can ensure your business has the freedom to operate.
Entities that most opposed patents in 2020
Source: IAM Media
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2. Keep your cards close to your chest
Filing oppositions to patents is not just a means to an end, it can also be used as a bargaining chip. This could be in the form of future negotiations around licensing agreements that relate to other patents owned by the same patentee or just the threat of an opposition that is sometimes enough to exert pressure that can result in a more favourable outcome when it comes to the final verdict. The avoidance of protracted and messy litigation processes obviously keeps costs down so again there is the financial incentive to avoid future courtroom pain.
But what if you’re worried about revealing your identity to a competitor in an oppositions process? Thankfully, oppositions can be filed in the name of a strawman which means the party filing the opposition can conceal their identity, which is often commercially important. So when it comes to opposing a patent, the power truly lies with the opposer.?
Overall the oppositions process is, generally speaking, faster, simpler and cheaper than revoking a patent after it had been granted.
Technical fields of opposed patents 2020
Source: IAM Media
Source: IAM Media
3. A one-stop shop
As well as giving companies leverage, another benefit of opposing European patents is that the process is significantly easier than waiting till after the oppositions period has expired.
The centralised process of oppositions used by the European Patent Office offers a means by which one can invalidate a patent in one place. The ease of this process means companies can avoid the risk of missing the opposition window which then means relying on the courts if further action is pursued; a route that not only depends on the national jurisdiction (which are by their nature inconsistent) but also means opposing patents in each country one-by-one instead of as a group and the result can be costs that are ten to a hundred times higher.
Patent holders should also factor in the high chance that they will successfully block a rival patent if they go down the route of opposition. According to the World Intellectual Property Review, in 50% of cases, an opponent achieves either complete revocation or at least a significant limiting of the patent.?
To monitor your competitors and take action, try Aalbun’s brand new Competitor Monitoring tool. Head to monitor.aalbun.com to get started. You can start by either typing in your competitor’s name or your patent classification code to see which patents are in the opposition window.
Great article Chris. Competitive benchmarking is indeed a valuable methodolody for IP management.
IP Professional
3 年Engelbert van Oppen Rolf Dekker
Basck - Innovation & IP Strategy, Aalbun - LegalTech for IP tools and services
3 年Try Aalbun's free tool to see what your competitors are up to –?https://monitor.aalbun.com/