Three reasons why you should take your Shopify store headless in 2022
Headless commerce is where a brand manages the experiential elements of selling independent of the transactional elements. By separating these key aspects of a shopper journey, brands can take their storefronts to where consumers are (search/social/video/content platforms) and deliver delightful and personalized shopping experiences. This helps deeper discovery, and drives consideration amongst digital consumers.
Large National and Digitally Native brands alike power their e-commerce businesses with Shopify (or similar) platforms. Taking the Shopify store headless makes more sense for brands now than ever before for three simple reasons :
1. Your Shopify storefront is super efficient for transactions, but not so much for experiences.
A good part your brands's effort is acquisition of new customers - meaning you reach out to them through digital ads. Rather than be an interruption, consider ads that extend their social or video moments with?experiential commerce for your brand.?
2. Your Shopify storefront works great for an organic shopper, but not so much for an ad activated user.
When you inspire consumers to take shopping actions from your digital ads, they expect a journey that is personalised to their context. For example a search activated user will welcome a bite sized ad landing experience that offers a solution to her query, and also helps her discover products that she can consider purchasing.?
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3. Your Shopify storefront works great for merchants, not so much for marketers.
Brand storefronts need not (and should not) look like large marketplaces - they should be unique and inspiring. Brands that go beyond the transaction and grow mind metrics through brilliant brand experiences are likely to reduce customer acquisition costs and build lasting businesses in the long run.?
Shopalyst offers the easiest way for brands to adopt headless commerce and transform boring shopping sites into brilliant brand experiences :