THREE REASONS WHY BUSINESS PEOPLE SECRETLY LOVE INTERNATIONAL FRIENDSHIP DAY

We care about our friends on the 30th of July, so we dedicate the day to them. It's an excellent opportunity for small businesses to increase their connection with the existing customer base while also welcoming new customers. Giving clients incentives to share their successes with friends in celebration of International Friendship Day is a marketing campaign you've yet to miss.

You may be surprised to learn that IFD has been around for over 20 years. The UN created it in 1997 to promote kindness and a better world.?

Not only that, some of the world's biggest brands like Coca-cola joined in the fun.

You wanna know why?

To foster brand loyalty.

Friendship is one of the most basic and powerful forms of human connection. Through IFD, businesses can tap into positive feelings, personalize brand, and showcase how their products and services may help customers' loved ones.

Instead of pressing aggressive sales, Tap your client's emotions.

Emotionally engaging consumers build brand loyalty that keeps them coming back long after your campaign has gone.

To boost key marketing indicators.

To get people talking about your business to their friends, IFD is a great way to get them to tell their friends about it.

Brands can drastically improve metrics like attracting new customers, brand awareness, and overall revenue by rewarding buyers who refer friends.

Everybody wins: businesses make more money, and customers delight their friends by sending them special offers for brands they know they'll love.

To ensure long-term business growth.

Your existing customers are your best marketers. Their endorsement is worth more than any big signboard or brilliant campaign. Turn your current customers into brand ambassadors, and you can attract new customers who fit your targeted audience. Referred customers spend more, return more frequently, and guide their friends, repeating the cycle.

This long-term business growth is based on friendship.

Running an International Friendship Day campaign is a lot of fun, and it's a lot easier now with the help of social media.

It might be as easy as a contest encouraging friends to join up to win rewards such as event tickets, referral gifts with a friendship theme like matching bracelets or mugs, or a special discount for customers and their friends.

The most important thing is to treat your clients and their loved ones with care and then watch your customer base increase.

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