Three questions we are asking ourselves about SEO in 2025!
What's new in SEO??
How does AI play a role in search?
What's still fundamental in SEO?
What's New in SEO? SEO is evolving rapidly, and we’re keeping a close eye on emerging trends to keep you ahead. This month, the landscape shifted again with the release of ChatGPT Search, joining the ranks of Google’s AI Search and Perplexity—tools that go beyond traditional search by summarizing answers at the top of the page. These platforms focus on Generative Engine Optimization (GEO), a new dimension that calls for optimized, context-rich content, with the potential to reach audiences without relying on strict keyword rankings.
How Does AI Play a Role in Search? AI-driven search engines are more sophisticated than ever. They not only deliver relevant content but also anticipate user intent, often answering questions directly. Leveraging AI’s predictive and generative abilities, these tools help your brand appear precisely when users are looking for solutions, even if they don’t type exact keywords. This evolution means that optimizing your content to communicate expertise, relevance, and authenticity is crucial to success in the AI-driven world.
What's Still Fundamental in SEO? While GEO is the future, some SEO basics remain timeless. Crafting high-quality, valuable content, building strong website structures, and improving user experience are still critical for ranking well across platforms. These fundamentals provide a solid foundation for organic visibility, drawing in engaged visitors and building brand authority in your industry.
Ready to adapt to this new SEO era? Let us help you integrate both time-tested strategies and cutting-edge approaches to drive sustainable growth for your business.
Why is SEO Important?
SEO, or Search Engine Optimization, remains crucial for enhancing your brand’s visibility in organic search results. Today, however, we’re also entering the realm of Generative Engine Optimization (GEO), where platforms like ChatGPT Search, Google AI Search, and Perplexity prioritize context-rich answers alongside traditional keyword rankings. By creating high-quality, informative content that addresses user intent, your website has the potential to appear in these new AI-driven search results, connecting you with customers seeking solutions and insights directly relevant to your offerings.
Additionally, ensuring a technically optimized website—fast-loading, mobile-friendly, and easy to navigate—remains essential. These strategies, along with engaging, authority-building content, encourage shares and backlinks, amplifying your visibility. Together, both traditional SEO fundamentals and GEO tactics work to drive more organic traffic to your site, ultimately boosting brand authority and conversions.
TIP #1: KEYWORD RESEARCH & OPTIMIZATION IN THE AGE OF GEO Understanding what your audience is searching for is still foundational, but today it’s essential to think beyond keywords and focus on search intent. Identify the key topics and questions relevant to your industry, and create content that addresses them comprehensively. Optimizing for both traditional SEO keywords and context-driven queries increases your visibility in AI-powered search tools like ChatGPT Search and Google AI Search, connecting you with customers actively looking for your products or services.
TIP #2: FOCUS ON HIGH-QUALITY, INTENT-DRIVEN CONTENT CREATION High-quality content remains the cornerstone of effective SEO and GEO. Go beyond basic information—create articles, guides, and resources that address your audience’s needs and challenges with depth and relevance. AI-driven search engines prioritize content that engages users and provides meaningful answers, so crafting content that is authentic, insightful, and valuable increases your chances of being featured in these new AI-powered search summaries and encourages shares and backlinks.
领英推荐
TIP #3: OPTIMIZE FOR TECHNICAL PERFORMANCE AND USER EXPERIENCE Fast-loading, mobile-friendly, and well-organized websites are critical for both traditional SEO and GEO. AI-driven search tools favor websites that provide seamless user experiences, so optimizing technical aspects like page speed, mobile responsiveness, and intuitive navigation is key. These improvements not only enhance user engagement but also ensure your site is effectively indexed by search engines, boosting your potential to rank across all types of search platforms.
Mike Murray, now COO, began his journey with GSF in 2002 as an Affiliate Supervisor, leading a team that syndicated radio programs for clients. Over the years, he rose through multiple positions to become Chief Operating Officer, all while helping drive the agency’s growth and mission. His 22-year tenure is a testament to both his calling to the work and GSF’s commitment to valuing its people, and fostering a supportive environment where employees are inspired to stay, thrive, and contribute meaningfully.
What Have We Been Up To?
GSF Behind the Scenes (BTS)
The GSF Way
We care about helping our clients develop genuine relationships with their customers.
We are a team of creative problem solvers that can find solutions to nearly everything.
We exist to inspire confidence in our clients, in their brand, in their people, and in their customers.
Want to work at GSF Media?