Three Pillars of Sentience Automotive Solutions: Margins
Sentience Automotive Solutions
Driving the performance of our Automotive clients. Together. Better.
Three Pillars of Sentience Automotive Solutions
Sentience Automotive Solutions operates by identifying the problems at three distinct stages in your sales process.
These three stages create the Three Pillars of Sentience Automotive Solutions.
1.??????Lead Generation
2.??????Conversion Rates
3.??????Margins
Pillar Three: Margins
What Margins Mean For You
When we speak about margin, there are two ways to see this.
1)?????Profit margin
2)?????Total margin available
Profit Margin
Profit margin (GP) is driven by the value that motor dealers purchase their stock for, and the retail price sold. Most motors dealers think their profit comes from this channel alone when selling a vehicle, but, they have also never heard of Sentience Automotive Solutions.
When our Sales Training Consultant visits our clients on-site, we demonstrate how they can make a huge difference to their bottom line with our industry proven tools and techniques though Total Margin Available (TMA) and their profit margin.
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Total Margin Available
Can your team identify the total margin available for the leads in your sales funnel? Would they know how to start?
With your live data and numbers, we can calculate Total Margin Available (TMA) for you and give you the “how” to make you more money.
IPUD
Your Income Per Unit Delivered (IPUD) is the sum of money generated by value-added product upsell. Your business could be missing out on hundreds of thousands of pounds because it is not a part of your deal presentations or even addressed with any real conviction.
A recent review from one of our current clients shows that with our consultancy services, they have improved their IPUD by £720 to £896.71, which works out that to be an extra £118,000 a year. Could you imagine an extra one hundred and eighteen thousand pounds more profit to your bottom line through the sales of value-added products alone? We can, and our clients are no longer searching for a solution.
Sell More, For More
Presenting customers their finance and value-added products at the end of the sales journey, is almost a near waste of time. Does your team know the right time to start hooking in the products that will make the most impact to your profits?
Once your deal presentation process has been clearly defined you can then reflect and ask the question:
“Do I want to sell more cars with the same IPUD (sell more) or sell the same number of cars with a higher IPUD (for more)?”
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