Three Pillars of Generative AI Adoption in 2024

For organizations everywhere, the AI excitement of 2023 is quickly giving way to something more interesting and useful: AI-enabled business results that matter. The reasons include recent advances in AI capabilities across the computing stack that allow organizations in any industry, geography, or phase of growth to access potential normally reserved for the few. With a lot of people working with these new capabilities, expect a lot of innovation and results.?

Families of models like Google's Gemini are the strongest expressions yet of generative AI's initial breakthrough, enabling people and devices to interact in natural human language. Computers guided by human prompting synthesize unimaginable amounts of data to digest information, make predictions, assist with tasks, or create novel content, from text-to-images to new computer code. Gemini takes things further than ever as the world’s first native multi-modal model.?

Before, you needed separate models to make sense of text, audio, code, images, mathematics, or video. Gemini can handle all of these all at once, much like the way humans simultaneously read, speak, and observe the world around them as they collaborate.?

After the "wow" moments in 2023, many enterprises face the question, "What does it mean for our business, and what does it cost?" As Google Cloud’s chief technology officer, my work puts me in a fortunate position to understand where the technology is going (the convergence of AI assistants, platforms, and infrastructure), and how some of the world's preeminent organizations are already leveraging it. Broadly, I see three key pillars that will impact how companies understand, deploy and use gen AI in 2024: Economics and energy; ubiquity and access; and trust and security.

You can read more about each pillar in my full piece on Transform with Google Cloud.

And if you’re ready to get started, there are lots of ways to learn, from video overviews and industry basics and training tutorials or classes and certifications. Engagement can be as simple as trying an out-of-the-box solution for collaboration or in improving the performance of a call center. Once you and your organization see how easy it is to get started, I’m confident your creativity will unlock even more use cases and experiences that advance us all.??

Finally, my team, the Office of the CTO, is launching a new advice column, called “Ask OCTO.” We’re eager to answer your burning enterprise tech questions, whether it’s rethinking your core business processes, strengthening and extending your customer base with technology, looking out for the next set of competitors — or anything else you think our team of global experts might help tackle. Please submit questions here or drop a comment below with the hashtag #askocto.