Three Pillars of AI

Three Pillars of AI

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We’ve gotten to the point where ChatGPT has become part of our marketing lives, our primary gateway into the world of B2B AI tools. So now it’s time to take the next step.

AI promises much more for us than simply generating blog copy or email subject lines (as powerful as that can be!). How will you be incorporating AI into your 2024 plans? What type of impact is it reasonable to expect from AI this coming year?

At GGC, we’re re-configuring much of what we do into using new software tools (HubSpot seems to be leading the way here) to create three primary approaches for AI impact:

• Accelerate and iterate more quickly. A/B testing will become easier and more central to how we operate.
• Value over volume: better/more precise targeting
• AI will make it easier for salespeople to identify, engage and close prospects

Marketers tend to get excited about new martech toys, thinking everything’s the next bright shiny object to chase. AI is far more than that, of course. We’ll be able to stop talking about doing more with less, but to finally do more with more. We’ll build teams with more strategic “thinkers” and less executional “thunkers” that AI will handle for us.

Reach out to schedule a planning workshop on 2024 trends and new AI tools you should begin using.