Three More Reasons Why Your Business Needs Video
Shawn Watson
Lead Writer/Co-Producer/Co-Owner Mo Valley Productions, video production services
To recap our previous article:
There are three BIG reasons why your business needs video – return on investment, Google loves video, video helps communicate story. However, this list continues. Here are three more big reasons to use video in your marketing strategy.?
Video Boosts Your Sales (4)
Every business wants more sales.
Videos engage doubtful and lazy buyers. Today’s fast-paced world is far too hectic to devote time to reading lengthy product descriptions or conducting in-depth research on particular services. The modern consumer expects to see a product in action before purchasing it.?
With video you can engage the toughest of the toughest of the buyers by targeting their eyes and ears to break through their emotional barriers.?
Video is also beneficial for websites since it keeps users on the page for longer periods of time which encourages them to look around the website.?
Think about to the last time you purchased a product or service online. Did you simply read something about it, or did you look at visuals and perhaps watch a video???
Video Explains Things Better (5)
When you launch a new service or product, videos might be more useful to users than just simple text content. By showing users how your product works through videos, they’re more likely to have a better understanding of it and will be more willing to make a purchase.
The human mind has an easier time remembering things it sees than things it reads. While it’s mentally draining to read a long piece of text about a product or service, it’s easy to sit back and watch a video about the same topic.
It’s a lot simpler for customers to understand how a product works when you can provide visual examples. Through video content, your potential clients will easily understand and retain information about your products and services.
Videos can simplify communicating difficult concepts such as finance or insurance. For this, you could make animated or motion graphic videos. Simple motion graphics have the ability to bring concepts to life in a way that neither text nor live video can.?
“Videos are processed by the?brain?60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip!” ~ Liraz Margalit Ph.D.**
Video is a more passive experience than reading text, it’s much easier for the audience to become immersed in what you’re conveying to them. This results in not only more information being conveyed, but an emotional quality that’s near impossible to match in the written word.
A 30-second video can say a lot more about your business than other types of content.?Everything from your actors' facial expressions to lighting choices make an impression on your audience. If a picture is worth a thousand words, just imagine how much is packed into a video.?Your business can say much more about your brand with a video, making it worth the investment.?
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Video is Popular (6)
87% of businesses are already using video marketing as a tool.
-???Hubspot
When scrolling through Facebook, Instagram, Twitter, etc. videos are the dominant content and shared among networks at a much higher rate than blogs.?
By posting a video online, you're opening up that content for sharing which can have a profound effect on your business, especially if your video goes viral. According to HubSpot?92% of the mobile video audience shares videos.???
In addition, on YouTube alone there are 4 billion views per day.
Almost everyone loves video content, from teenagers to baby boomers. For example, YouTube reaches more people aged 18-49 than any cable network in the U.S.
Your target audience is most likely watching videos online and by creating a targeted video that speaks to them, your organization could increase brand loyalty, trust, sales, conversions and more.?
It’s important to always keep in mind that any social media exposure you get is free (aside from paid ads). If you can get viewers more engaged in your content, they’ll share the video with their friends, loved ones, and other followers.
Increased engagement will boost your brand awareness and generate additional leads for your company, even while you’re on vacation or sleeping. Social media sites have impressive analytics you can use to see the exact engagement and virality of your videos.
If you want to capitalize on social media’s reach and cost efficiency, you need to start using video marketing for business.
So, there we have three more reasons why your business needs video in your marketing strategy. In our next blog post, we’ll share three more bonus reasons for using video.
Mo Valley Productions is a video services company located in Omaha, Nebraska. We specialize in creating short videos that quickly share your story and help grow your brand.?
If you’d like to explore video creation to help your business grow, contact us today. Let us help your story flow…