Three More Reasons for Logos Not Showing Up

First impressions are made in a matter of seconds and based on minimal cues. So, when communicating our brand online, paying attention to the “little things” makes sense. Because logos associated with the places we have worked and attended school are part of our social proof and credibility, the absence of a logo in our Experience, Education or Volunteer sections is perceived negatively.

This article is the last in my series of reasons a logo is not showing up on your profile. In previous articles I addressed?logos that are missing because of misspelling and how to add logos if you are the business owner . Today's #littlelinkedinlesson addresses work-arounds related to two other reasons why the logo is missing. And, here’s the sad truth: some logos are just not going to show up.

Company was purchased and changed its name:

Here’s what to do if the company you worked for was purchased and now has a different name.

1. Delete the old company name (only).
2. Key in the new company name slowly and when you see the new company name and logo from the drop down menu that will appear at the left of your screen, select it.
3. In the line for your position, after your job title add a parenthetical statement (company also known as [old company name]).
4. If there is insufficient room for you to add both your job title and the “also known as” statement, in the first line of the description add “When I worked there the company was known as [old company name]."

No logo for your part of the company or organization:

This can be so frustrating: you can see that the parent company/organization has a logo, and many divisions or chapters have their own logos, but YOUR part of the company/organization can’t be found. This happens often with large nonprofits (e.g. YMCA, Red Cross, United Way) that have many chapters listed with their own logos, but the one you work for is not listed. Here’s what to do:

1. Delete the company division name or chapter name (only)
2. Key in the company/organization name slowly and when you see the name and logo of the parent organization from the drop down menu, select it.
3. In your position spot, after your job title add the name of the local chapter, division or subsidiary you work for, e.g. Director of Agency Services, United Way of XYZ Valley.

Some logos are not retrievable:

If you worked for a startup company that did not register its logo with LinkedIn by establishing a company page, and if the company subsequently went out of business without being acquired, just shrug your shoulders and move on. Make sure that you have filled the rest of your profile with all sorts of meaningful credibility markers and social proof.

Savvy executives know that even small things – like logos – are important to the way others perceive them.

If you are looking for help with your personal brand online, you’ll find these resources on my website, https://carolkaemmerer.com

1. One-on-one executive coaching and customized, done-for-you LinkedIn profiles and other personal branding assets
2. On-line, self-paced course on developing your profile: “How to Be Found on LinkedIn: Key Strategies for Attracting Ideal-for-You Opportunities”
3. My award-winning book, LinkedIn for the Savvy Executive-2nd Edition
4. Sign up for my e-letter, featuring my article of the month
5. Speaking engagements ranging from keynotes to master classes

Check out my?website ?to find the option best for you.

#carolkaemmerer ?#littlelinkedinlesson ?#onlinebrand ?#executivebrand