Three major trends in food packaging innovation in the post-epidemic era: functional nutrition, convenience, and extended shelf life

Enhance product functionality and nutritional value through packaging innovation

After the epidemic, consumers have paid more and more attention to their own health management and immune enhancement. Functional drinks and juices containing vitamins, drinks and dairy products containing probiotics, and beauty drinks containing antioxidants have all won consumers’ continuous efforts. of favor.

However, functional food and beverages face a common pain point, that is, some raw materials of probiotics, vitamins, and antioxidants are relatively fragile and unstable, and are easily damaged during production, logistics, transportation, and shelf sales. , not only the nutrients and activity will be gradually reduced, but the flavor will also be negatively affected, which will inevitably reduce the productive power for mid-to-high-end food and beverage products that focus on nutrition and functionality.

Problems also mean opportunities, and opportunities for innovation and upgrading of packaging emerge as the times require.

American food technology start-up company, functional beverage brand - Karma, successfully solved this pain point through packaging innovation, created a new sub-category, captured a group of loyal brand fans, and once the product was launched The sales growth rate of supermarket chains far exceeds that of similar products, with a growth rate of 30%+.

Further analysis of the brand's success secret, Karma's commercial success, in addition to the excellent packaging appearance, clean labels, excellent nutritional content and taste, low sugar and low calorie and other product features, Karma's drinking method has also been made bold innovations. All nutrients are in the form of powder, sealed and stored in a magical bottle cap. This hidden mystery can not only protect the content and activity of nutrients, but also enhance the drinking experience of consumers, which is convenient and interesting.

Consumers only need to open the label on the bottle cap and press it lightly, the plug-in built in the bottle cap will automatically pierce the cap of the bottle mouth, and the powder will slowly fall down, shake it, and enjoy A bottle of energy water full of nutrients.

While convenience foods are in full swing, packaging that can improve the convenience of beverages and dairy products has also become popular.

For the busy and discerning new middle-class, if there is a bottle of high-value drink that uses innovative packaging technology and is rich in active nutrients, it can be enjoyed anytime and anywhere, and it can be easily HOLD for business travel, fitness, meetings, appointments, etc. For different business and leisure occasions, who would say NO to it?