THREE HQ CAMERA STUDIO $2,500

There are plenty of technical YouTube videos describing and comparing the various technology solutions for creating your own video marketing, blogs and sales/training. https://www.mevo.com/en-GB/pages/reviews

Mevo is a Logitech company and they are constantly updating, improving and have launched what I consider a superb product. Disclosure: I am not paid by anyone associated with this company and have been tearing apart, testing and reviewing the 3 Pack system for the past few months.

This article looks at both issues to save time and money and to focus on the most relevant aspect of the entire system, your skills and content organisation.

Using multiple cameras will enhance the overall viewing experience which retains interest, improves dwell time which increases sales or message impact. With Mevo Pro subscription plan you can simultaneously stream to multiple platforms, with Mevo Go you can use your mobile phone as a source, control via an iPad or phone, picture-in-picture, crop & zoom and much more.

Soon NDI will be available. What is a Network Device Interface? NDI is a flexible and versatile solution that?allows many video streams on a shared connection as the future of video evolves toward more network-based distribution methods. Over ordinary Ethernet networks, NDI enables high-quality, low-latency, frame-accurate video

Technology has driven facility costs down and democratised video production and distribution. But, the key to success is in the quality of the content and the benefit to the consumer/viewer. And the software driving these systems allows you to automate and self-direct production.

My estimate does not include a laptop which can be used for editing.

And a streaming service can be free like Youtube or mevo PRO at cost $150 USD per year.

So, just before I discuss the stuff you need to assemble, let's pause and consider the following:

What is your goal?

Can you create a story with a start, middle and end?

A call to action?

Describe the product's features, advantages, and benefits?

The value proposition?

A demo?

Will the designer or manufacturer provide an expert guest?

What other supportive materials such as graphics or studies can be used to support your story & claims?

Have you considered the regulatory and ethical aspects of your product?

Do you need a script or are you thoroughly familiar with the material and just need some fact cards nearby?

Most importantly, keep it short and sweet. Eliminate clutter and keep the focus on the product, not you!

Plan: Create a list

Do your research

Rehearse

Critique and analyse video marketing metrics and impact.

The more you train, the easier it gets and the better the end product.

Look at yourself, and others, pick up tips, make notes and improve, improve, improve!

Rule No. 1. Talent and content matter, not technology.

I have reviewed a few dozen video capture systems. I decided to go with Logitech’s Mevo 3 camera system for a price of $1,000, which I was fortunate to receive. This system provides the ability to control camera shots via a phone or iPad, zoom and crop images, control exposure, quality, audio levels, very basic graphics and stream all this live across multiple platforms as easy as the touch of a button.

What you do not need and can do without is obvious once you know the basics. The barriers to entry are technology, mass streaming and/or broadcast distribution, and merchandise acquisition. Fulfilment and risk.

Rule No. 2: Get organised.

To understand your requirements, limitations, capabilities, and flexibility, you need to consider and answer these questions first. Some may not affect your budget.

Live or recorded?

Graphics

Audio/Music

Teleprompters or detail cards? (Parrrot mobile teleprompter app.) Multiple products or one?

Duration?

Distribution and reach Digital marketing

Will you sit, stand, or move? Green screen background Counter or table top?

Turntable for 360 degree viewing.

Close up or macro images to support product detail (macro via phone or camera) Mevo software can incorporate your mobile phones camera as a CU source.

Photography, graphics & A&B roll inserts

Makeup?

Editing

When no one knows about you, or watches you, does it matter? Distribution and reach

Digital marketing

Rule No. 4: Rehearse, train, watch others, take notes and rehearse, train and repeat!

Experiment. Make plenty of mistakes and learn from them.

Details

You need 1-2 lights. A reflector below the subject aimed up towards the chin helps lift your subject and some backlight creates separation which is useful. You can, if available, spend between $20 and $50 on two sets of lights.

You can improve audio quality with a Lavalier or lapel mic or a mini shotgun mic. I tested Mevo built-in mic vs a Lavalier and mini shotgun and for a small investment one can improve the audio. You should also consider the acoustics of the room in which you work? Although the built-in audio was OK and some audio abatement to absorb sound bouncing off hard surfaces always helps. You can use a rug or a few carpet tiles. Mics cost $25 to $200 USD. The key is to start with less, learn and experience, then invest if necessary.

In addition to mounting the cameras on stands, there are also affordable clamps and magnets for attaching the cameras to pipes or metal objects. Mevo makes high quality stands and table top armature stands.

3X Mevo at about $1,000 USD.

You will need stands and/or clamps to hold the cameras so budget another $200-$300 or so.

Visual marketing romances the product without embellishment or hype. Truth and soft sell win over hard sell. You have to treat the product, both verbally and physically, as a highly valued item. And the formula for explaining and seducing the consumer is simple.

You must plan and begin with the basic selling structure. Features, advantages & benefits known as F.A.B., a value proposition and a demonstration.

Stories connect and facts matter. However, everything has to connect to how we would use and be delighted by something, whether it is practical, status- enhancing, or aesthetically pleasing.

Sounds simple but few really focus on this and the art of selling visually is lost as shop channels turn short-term and desperate for growth. This is not working for many worldwide.

Rule No. 5

Any presentation should not be too detailed. The retention rate declines rapidly after 7 details. If you make it short and sharp, they will remember it. Filter and summarize the most critical points if you have too much information.

Identify gems or key points

Provide some graphic support or take away materials

And always try to leave with something memorable and useful. People will connect and want more.

As per Chat GPT responded:

Three Mevo cameras can offer benefits in different situations, depending on the intended purpose. Here are some possible reasons to use three Mevo cameras:

1. Multiple angles: Using three Mevo cameras allows you to capture different angles of a subject simultaneously, which can be particularly useful in video production. For example, you could set up one camera as a wide shot, another as a close-up, and the third as a medium shot, giving you more flexibility during editing.
2. 360-degree coverage: If you position the three Mevo cameras in a triangular formation, you can capture 360-degree coverage of a space

or event. This can be particularly useful for virtual or augmented reality applications, as well as for capturing immersive experiences like concerts or sporting events.

1. Redundancy: Having multiple cameras provides a backup in case one fails or malfunctions during the shoot. This is particularly critical in situations where you only have one chance to capture a moment, such as a live performance or event.
2. Multi-camera live streaming: With three Mevo cameras, you can switch between shots during a live stream, giving viewers a more dynamic and engaging experience. This can be particularly useful at real-time events, presentations, or performances where you want to keep the audience engaged.

Overall, three Mevo cameras provide flexibility, redundancy, and immersive experiences. However, the specific reasons for using three cameras may vary depending on the intended use case.

In Conclusion: I have reviewed tech products in the past 35+ years and I am as impressed with the support, articles on the web site and video content as I am with the technology and build quality. Imagine they even explain and show how to replace the 6 hour built in battery which might be necessary after a few years use? And Mevo will only get better!

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