Three Hot Takes

With the new year off to fast start, here are a few hot takes from our team on current buzzworthy topics:?

ChatGPT?

“Well to start, every time I’ve tried to explore ChatGPT it says that the site is “at its capacity” which honestly, so am I. But that’s no excuse!!!! In all seriousness, I think ChatGPT is a great tool for small business owners who don’t quite have a budget for either an ad agency, freelance writer, or even a small marketing team. It’s a great tool in general for coding, or not having any friends. However, when it comes to writing –? like, telling real, authentic, entertaining stories, ChatGPT falls short in my opinion. There’s a certain 'je ne sais quoi' that actual human writers possess that has the ability to make people truly feel things about a brand. Be that in a commercial, social caption, or a headline on a billboard. AI lacks personality and individuality – likely because it’s pulling its knowledge from things that already exist. Any good writer has the ability to add a sense of personality, that *spark* that makes people want to engage with a brand. So, I think rather than creatives being scared of AI taking their jobs, we should harness it as yet another tool in our toolbox. Because after all, AI doesn’t have the imagination or ability to add personality to words like you do. And that’s pretty powerful!”

– Taylor Smith , Senior Copywriter

Social Commerce?

“TikTok and Instagram replacing Google? Yep. For Gen Z, TikTok and IG are the preferred platforms to research, shop, and purchase. Another fun fact: Gen-Z prioritizes education and discounts more than Millennials (Source: GlobalNewsWire).? What this means for marketing: when you publish content, be sure to seize the opportunity to show the intersection of authentic brand and product information to what this generation cares about. A coupon code doesn’t hurt either!”?

— Juliana Rios , Social Media Manager

Gen Z Consumers?

“There’s no question that Gen-Z is an increasingly important consumer base. We’re having more and more clients come to us with Gen-Z as their core target and it’s been a fun challenge to come up with new and innovative ways to connect with them. They’ve reshaped how we think about and create content – especially on social – and finding ways to deepen brand connections with that demographic will be key throughout 2023.”

– Sarah Navarro , Business Development Director?

What’s your take? Share in the comments below! ??