Three Hot Meta Ads Trends You Should Know In 2024
MeDigit Advertising Private Limited
We are a performance-driven Digital Marketing Agency with a creative edge offering new-age growth marketing solutions.
Hello creative people,
Ready to know the hot & spicy Meta trends for 2024?
Now, let’s dig deep into today’s topic.
1: The Big Question: To Meta or Not to Meta?
Since Facebook became a reality, the world has seen a different approach to sales.
Facebook has brought some of the coolest trends to the online world, making it easy for brands to sell big and get bigger in return.
1: Influencer marketing will continue to evolve and expand.
84% of global consumers say they’d purchase a product based on influencer content.
2: AI-powered Facebook Messenger experiences will be adopted at scale.
AI statistics show that over 80% of marketers and advertisers are already using AI tools.
AI-powered Facebook chatbot use cases in 2024:
3: UGC will continue to skyrocket Meta ads engagement
High ROI Alert: Three UGC videos you must have for high-converting Meta ads.
1: State the problem, showcase the creator with the solution, talk about the benefits, and you’re good to go.
2: Product review/demo: This could work best with your customers reviewing your product.
3: Product comparison video: This is one of the best UGC videos you can create for a high ROI. It smartly describes your product and compares it to your competitors, which further clarifies all the doubts of your customer.
2: Marketing Marvels: Tips for You to Generate High ROI from Meta Ads
Normal Tip: Always select “Leads” as an objective for your lead generation campaign, as it sends specific signals to the FB algorithm to optimize the campaign only for lead generation.
Pro Tip: Never, ever select “Traffic” as an objective for remarketing. Select a specific objective, i.e., leads or sales, to give proper signals to the Facebook algorithm.
3: MeDigit In News
Signutra has appointed MeDigit as their performance marketing agency for scaling the digital business for their brand Vidaslim. MeDigit will be responsible for performance marketing strategy, marketplace management and creative design for the brand.
As per the mandate, the agency, with its expertise in digital scaling of businesses, will look after creative designs, performance marketing strategy and digital campaign management.?
Social Samosa, Adgully, Aljazeera, and Bestmediainfo covered the whole news.
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See you soon with our next newsletter on “The Role of Content Marketing in Driving ROI”
Content Team, MeDigit