Three High ROI Tactics for Urgent Care

Urgent care centers provide a variety of services for minor injuries and illnesses. These facilities are often in proximity to one another, but that doesn’t mean they have the same budget or advertising strategies.?

By looking at the tactics used by successful urgent care clinics, you can use them as inspiration for your own marketing efforts. Here are three ROI-influenced marketing strategies that have worked well for urgent care providers.

Update and optimize your website.

Your website is the most important way to reach patients online. Make sure it’s mobile friendly, has a clear call-to-action, and provides answers to common questions. Use tools like Google Search Console and Google Ads to track rankings, SEO efforts (like keyword research), and more.

Create a marketing strategy based on data from your website analytics dashboard. Social Media & email marketing can be an effective channel for urgent care centers because recipients are already familiar with the brand—or at least aware of it—when they receive an email from them. This means you have a higher likelihood of getting users to open your emails than you would if you sent them cold traffic via Facebook ads or retargeting campaigns on LinkedIn or Twitter.

Manage your reputation.

Reputation management is managing your reputation by responding to negative reviews and enabling positive ones. It’s an important aspect of managing your healthcare facility, as it shows that you care about the experience of your patients and will go above and beyond when necessary.

Urgent care centers should have a dedicated team member who manages their reputation on Google, Yelp, Facebook, and other platforms. This individual will receive notifications when customers leave reviews on Google or Yelp—whether they be positive or negative—and respond appropriately within three hours. The goal is to always respond within three hours because it can take up to 72 hours for a response from another site like Facebook or Twitter to appear in search results (the same applies here).?

It’s also good practice for urgent cares with multiple locations because one location can inadvertently ruin the entire chain’s reviews if there isn’t careful attention paid by each individual facility’s manager who oversees social media efforts across every location; some facilities may not even realize it has impacted them until later down the line when all those “1-star” ratings get pulled down into their overall average score.

Engage in content marketing.

Content marketing is simply creating and distributing valuable, relevant content for your audience in order to establish trust and credibility. There are many ways you can engage in content marketing:

• Use social media to promote your blog posts and videos
• Create a blog for the practice that highlights patient success stories, tips for managing common health issues, or even just industry news updates (i.e., “How Technology Is Changing Urgent Care”)

Create quality content that applies to your potential customers and make sure that it’s on your website. Then, send out links to it through social media. This helps you improve your search engine rankings, and it also brings credibility to your facility. You want to make sure that the content you produce is high quality and interesting—don’t just post random articles from around the web.

While it may seem like there are a lot of moving parts to the urgent care industry, with so many options for care available for patients, it’s important to stay on top of your game. The best way to do this is through constant innovation and improvement.?

By constantly updating your website and social media presence, monitoring reviews and responding in a timely manner when necessary (and also when not), engaging in content marketing campaigns that speak directly to your audience—all these things will help ensure that people see you as a valuable resource.