Three examples of how data can bring you media hits
Often, companies think they have nothing to say, which is why they shy away from focusing on earned media. This is a common belief, especially in B2B companies that frankly believe they’re boring. In most cases, this isn’t true. Finding PR topics can be surprisingly easy. Usually, companies just need to look at their data.?
Here are three examples of how data can easily bring you media hits:
??Vaisala
Vaisala is a global leader in measurement instruments and intelligence for climate action, so it’s no surprise they have lots of climate data. What’s even better is that they’ve leveraged this data in their communications and marketing. One of their best examples is the annual Lightning Report, where they share insights on the amount of lightning in the U.S. This allows them to discuss changes in the data and regional differences and tailor PR angles based on the location of each publication.?
The reports have been wildly successful, generating hundreds of media hits, including features in The New York Times, CNN, The Washington Post, The Miami Herald, CBS News, and USA Today.
An example story from CNN: Lightning in the ‘cataclysmic’ Tonga volcano eruption shattered ‘all records’
??Atradius
Atradius is a global giant, but it has just recently started to gain significant popularity in Finland, especially in 2024, thanks to its strong PR efforts. Atradius is a credit insurance provider with exceptional insights into companies and their financial situations, making them a powerhouse of PR stories.
In Finland, they have been actively sharing data-driven analyses on bankruptcies. For instance, they can predict the number of upcoming bankruptcies based on their paid claims.?
Atradius Finland has consistently earned Tier 1 media coverage throughout the year, solidifying their position as the leading brand in this field.
Examples of their Tier 1 media hits in Finland:
领英推荐
?? GoByBike
GoByBike is the largest player in the Finnish company-benefit bike industry, and they have dominated the media space over the past couple of years. A key factor in their success has been their effective use of data.?
GoByBike has been adept at identifying trends and uncovering unique story angles, which have brought them significant media coverage in Finland, including both Tier 1 and local media hits. They’ve used angles such as the most popular company bikes, the frequency of company bike thefts, and the total number of company bikes in Finland.
Examples of their media hits in Finland:
Kauppalehti: Suosituin ty?suhdepy?r? on s?hk?inen maastoversio – Py?r?etua saa jo 70?000 suomalaista