Three Essential SEO Facts That All Businesses Should Know About

It is becoming increasingly important nowadays for any business to have an effective SEO (Search Engine Optimization) strategy.
Search engines are used by the majority of consumers and, as a result, where a business’ website sits in the organic search rankings is a key element to its success.

Here are three facts that all businesses should know about SEO in order to achieve great results:

SEO Cannot Replace a Bad Product

Firstly, SEO cannot be a substitute for a bad product. Even if your business has mastered its SEO strategy and your website shines at the top of the search engine results pages, if what you are selling is not taking people’s interest, then it is your product that needs work, rather than your online marketing technique.

Find out what consumers think about your product and how you can use their feedback to make it a real success. Online review sites and social networking sites are great places to take on board consumer feedback. If you respond to feedback in a courteous and appropriate manner, your website should become more credible.
Ultimately, a great product can be enhanced with SEO, but SEO cannot sell a bad product.

SEO Should Be Built-In To Your Businesses Plan

SEO should be built in to your business plan. Since most consumer traffic comes from SEO, it should not be seen as an additional feature to your business but an essential element in making your business a success.
To achieve the best results from your SEO strategy, SEO should be part of your initial marketing initiatives and can be divided up into the following sections:

Content Marketing

Planning your content is an important factor in tailoring your website for your current and future consumers. In order to integrate SEO with your content marketing efforts, you should consider the following:
1. Find out what target consumers want and plan to build content that captures their interest.
2. Use retargeting lists to communicate with consumers even after they leave your site.
3. Make special offers on your product or service if consumers ‘act now’.

Branding & Communication

Knowing what your consumer is looking for is a key point to successfully branding your business. Once you know your consumer’s desires, you can tailor your marketing technique and SEO strategy to capture their interest. You could do this by offering valuable resources on your site that keeps them coming back, conduct relevant interviews and post them on your site, as well as posting an entertaining weekly blog (that could sometimes feature images and videos).

Paid Search

Where your business’ SEO strategy combines SEO and PPC (Pay-Per-Click), it is beneficial to have an online marketing company, like Assertive Media, on board. When specialist SEO and PPC teams work together, amazing results can be achieved. This is because SEO specialists can help PPC experts become more effective at increasing sales and profits, through referring to research and analysis. In addition, PPC allows you to experiment with conversion-boosting techniques before investing in a long term SEO and marketing strategy.

Conversion Rate Optimization

The conversion rate of your website ultimately refers to the conversion of visitors to your site into paying customers.
SEO experts can help you gain more knowledge about your consumer and understand, more specifically, what it is that they want from your business. Online marketing companies, like Assertive Media can help you consider why a consumer comes to your website, what they are looking for and how they will act on your information.

Business Development

A good SEO expert can help steer your business towards future success by guiding you away from impossible competition and leading you towards higher potential profit. They’ll use information such as market analysis, competitor studies, resource allocation and sales forecasting in order to help make your business a success. 

An SEO Expert Cannot Be Replaced

Many businesses do not have a successful SEO strategy or implementation because staff are not trained in SEO and, as a result, have a lack of knowledge regarding SEO.

An SEO expert can use SEO to make your marketing campaigns stronger and prevent errors that can cost your business a lot of money. They’ll consider planning your overall website as well as concentrating on particular aspects, such as your website’s structure, navigation and internal link architecture.

For more information about SEO and marketing your business online, call Assertive Media on 0845 299 7642.