The three elements to a content marketing strategy

Did you know there is more to a content marketing strategy than the ACTUAL strategy part??

Believe it or not, there is a bit of pre and post-work that needs to be done to make up what the strategy is!?

That is what we’re exploring today! We are here to take you through the 3 elements that make up the content marketing strategy to give you a clearer direction on how to get started!

Let’s get into it!

Part 1: Research?

This is the pre-work stage. This is the part of the strategy where you look at:?

• Content that works already for not only your business but other businesses in your niche as well (this is all about your past measurement)?
• Who your target audience is and their overall demographic as well as what they look for in content
• What do other people in your industry do to get those numbers?
• What channels do people use in your field and where your audience is/what channels they use

Part 2: Strategy?

This is your working stage. In this part, it’s important to:?

• Work out the goals of your strategy and why you are doing this in the first place (this is essential in giving you drive and direction)?
• Plan the channels you want to use. What do you love showing up on and what will inspire you? Find out the perfect channels for you by taking the Content Queen Quiz here?
• Plan the days you will show up on your chosen platforms
• Plan the types of content you will create (are you going to create stories, feed content, video, podcasts? The opportunities are plentiful!)?
• Map out the ideas of content you will post. This is a great opportunity to brainstorm and even include your own stories that relate to the topic of your content

Part 3: Process?

The final part of the strategy is where you focus on the post-work. This is where you:?

• Plan how you will create your content on your chosen channels?
• Work out the systems you will use (the tools you use for planning and scheduling, e.g Google Calendar, Trello, Airtable)
• What days you will post - find what days you feel most inspired and start there
• How you will distribute the content (e.g scheduling or posting on the day)?

If you want to learn more about content marketing strategy, we have a free workshop: https://sales.contentqueenmariah.com/content-strategy-workshop?