Three Effective Tips for Building a Brand Through Social Media

Social media connects brands with the world. With almost 84% of today’s Internet users currently using social media, it is no surprise how it came easier for brands to build awareness and triple in revenue. On the onset of a business venture, what many experienced marketers and advertisers would suggest is to prioritize building your branding and later on your social media presence.?

Branding isn’t only about fonts, logos, texts, imagery, or colors. It’s an emotion that you want your audiences to feel about you. These are basically unspoken feelings that speak so much about you. If your branding is tacky or messy then people would assume that the product might be messy too. But if you communicate your brand with professionalism and sincerity, your branding will communicate that for you.?

Establish your brand’s voice

This is very essential especially that messaging is one great factor in a customer purchase. Your voice should reflect the values and attributes your brand is trying to build. For example, if your market are families or parents with kids then your brand voice should be tailored for them. ?On the other hand, if your target market are the youngsters or children, then make your brand voice fun and relatable. And if they are the elderly, then you may need to be straightforward, honest, and should sound practical and valuable. Make your messaging more passionate and show that you have concern for your target consumers.

Improve your visual branding

If your target markets are the Gen Z and the millennials, it is a must to put your visual branding to the next level. These groups of consumers are visual predators; they do not just settle for lackluster visuals.?While getting high-quality visuals for your imaging is a good move, consistency in using images that reflect your brand is also a must. Ensure that all the images that you use apply your brand colors or the type of graphics that you usually use. By doing this people will easily recognize your brand as the one using those unique styles.?

Develop marketing personas

Tailor your marketing personas in each platform so you can easily resonate your message to them. You may have already set your target audiences in the beginning, but still try to create different personas to capture all different markets. For example, your audiences on Instagram could be millennials aged 22-30 while on LinkedIn your audiences could be the professional types. This way, you can narrow your content ideas depending on the people who mostly engage to your social media pages.?

These are only a few of the most important tactics in creating good branding for your social media campaigns and for your business. In this present time throughout the global pandemic, there are also different Social Media Strategies to consider. Whether your goal is to raise awareness or increase your revenue, your branding should always reflect who you really are as a brand. Get in touch with us now at 09199123940 or email us at [email protected]