THREE Easy Steps To Get New Clients On LinkedIn

Step 1 - Find you target audience on LinkedIn

Use Sales Navigator (or the free version of LinkedIn if you know how to do Boolean searches) to find new prospects on LinkedIn.

Think in as much detail as possible - job titles, company size, location, industry, relevant keywords, etc.

Having a list of prospects often helps with the next stage...

Step 2 - Decide what to say to your prospects on LinkedIn

Think about what you want from your prospects - do you want them to book a call with you, read your article, watch your video, meet you for a coffee?

Once you have a clear idea, your message(s) to your prospects becomes easier.

We work with many clients across different industries and have found:

• If your prospects DO understand your products or services and can see the value for their business, you can normally send ONE direct message to ask for a call or meeting.
• If your prospects DON'T understand your products or services or how they may be valuable for their business, you may need to send SEVERAL messages to educate them before asking if they are free for a call or meeting.

Step 3 - Contact the prospects from step 1 with the messages from step 2

You can do this in a number of ways:

• Personalised invitations - you have a character limit of 200 and can add links to your message as long as you don't exceed the character limit.
• Blank invitation and then a follow up message.
• Inmails - up to 50 per month if you have a Premium account. If you don't use your full quota during the month, the remainder get added to the following, up to a maximum of 150 Inmails. Top tip: if you Inmail fellow premium users, you can send the message without it debiting your monthly quota. You can do this up to 800 times per month, giving you an overall available quota of 850-950 Inmails, depending on whether you carried any forward from the previous month.
• Group messages - you can contact people through any group that you are a member of. For example, if you want to contact entrepreneurs in Birmingham, search for and join an "Entrepreneurs in Birmingham" group - you will then be able to individually message anybody in the group. There doesn't appear to be a limit on how many people you can contact through groups, but it's comfortably 150 people per day, or 3,000 people per month if we assume 20 working days.

WHAT NEXT?

LinkedIn is a goldmine for prospecting for new business, as long as you get started!

If you want any help, I do 1:1 LinkedIn coaching to help you get your own marketing campaign up and running and my team run a managed service for our many clients.

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