Three Critical Ingredients for Book Marketing Success

Happy June!

In this newsletter, we are diving into topics near and dear to our community: building author brands and developing integrated communication strategies.

Book publicity is one piece of a bigger puzzle for authors looking to build their network, share their ideas, and spark book sales and opportunities. We invite you to learn from Elizabeth Marshall, a long-time friend of Smith Publicity, as she shares essential book marketing strategies for long-term impact, and Jack Murtha, as he discusses the power of integrating business and author brands.

The Smith Publicity team often meets with media, publishers, and authors in NYC. We recently accompanied clients on Good Morning America, CBS Morning, FOX Good Day NY, Yahoo! Finance, etc., and attended the U.S. Book Show and Women’s Media Group events. This year, we sponsored the U.S. Book Show and invite you to listen to our recent podcast detailing exciting publishing industry takeaways.

As we head into our long summer days, wishing you a season filled with relaxation, adventures, and time to dive into your TBR pile of books.

Best, Sandra Poirier Smith , CEO

New on the Podcast

INTEGRATING BUSINESS AND AUTHOR BRANDS WITH JACK MURTHA - LISTEN HERE!

RECAP THE 2024 US BOOK SHOW WITH SMITH PUBLICITY - LISTEN HERE!

New on the Blog

Smith Myth: 3 Myths About Book Promotion

Three Critical Ingredients Your Book Marketing Strategy Needs for Long-Term Impact

Company News & Events

Smith Publicity President Marissa Eigenbrood and Business Development Manager Kellie Rendina provided commentary for Gotham Ghostwriters' blog post titled, "Straight Talk For New Authors: What You Need To Know About Book Publicity."

Smith President Marissa Eigenbrood joined Richelle Fredson 's Bound & Determined podcast to discuss how publicity helps you build a personal and professional legacy beyond the book.

The Publishers Weekly U.S. Book Show wasn't just about books; it was a testament to the passionate individuals behind them, restoring our faith in humanity one page at a time. We were honored to be sponsors for this fabulous event!

Smith CEO Sandy Poirier Smith sits down with Neil Thompson in this episode of Teach the Geek to discuss her career path and how she went from architecture to book marketing.

Smith Senior Publicist Nicole Baker talked with Book Notions about her career in book publicity and offers advice for new publicists.

May 2024 Highlights:

Smith Publicity Client Media Coverage

• Mitch Duckler navigates the data conundrum plaguing CMOs and offers insights into effectively navigating these challenges with?Forbes .
• Career coach Deb Feder examines business development for women and explores the key to long-game business success with?Bloomberg Law .
• Will gold's price hit $3,000 per ounce? Experts Roger and Catherine Silk weigh in with?CBS News .
• Petra Molnar reminds us that it is paramount we pay attention to the deadly digital frontier at the border with?TIME .
• Disagreements are healthy. Dr. Thom Mayer shows us how to stop making them toxic with?The Wall Street Journal .
• What'll really happen if you eat processed food every day? Dr. Pauline Jose has all the answers with?HuffPost .
• Jim Wilson teaches us piano acclimation tips after moving to a new environment with?CNN Underscored .
• Benny Blanco says olive oil can help prevent hangovers — is he right? Kim Shapira weighs in with?PEOPLE .
• Tracey Yokas tells readers how she found compassion among grief with Business Insider .
• Alden Mills provides 5 life-changing Navy SEAL principles to improve communication skills with?Fast Company .
• What Sulman Ahmed, the man behind ‘the Starbucks of dentistry’, teaches us about CX with?360 Magazine .
• Geoffrey Vanderpal helps us understand and respond to safety and danger cues with leadership with?HR Daily Advisor .

Smith Publicity celebrated #nationalgetcaughtreadingmonth! Our founder, Dan Smith, shared quality time with his chickens and got caught up on their EGGStraordinarily long TBR.

What clients are saying...

“[The Smith] team is far and away the best I have worked with on any part of expanding my business and sharing my expertise. Appreciate you all!”

Deb Feder , author of After Hello: How to Build A Book of Business, One Conversation at a Time

Interested in learning more about our book publicity & marketing services? Let's get started!