Three Companies We All Do Business With Can End Deepfake Fraud if They Wanted To
Leigh McMullen
Keynote Speaker, Consigliere, Distinguished Industry Analyst and Gartner Fellow
All we have to do is demand it
More and more I’m hearing from CISO’s on the issue of enabled Deepfake fraud
?
While we as an industry are struggling to imagine how we’re going to adapt to this new and brazen mechanism for wide-spread fraud, I want to point out that there is an inherent vulnerability
The GPU is Deepfakes Achilles Heel
Simply put, it is functionally impossible to produce a deepfake video without using a GPU.? Indeed, even deepfake audio is accelerated by the kinds of matrix processing found in modern GPUs.? The need for GPUs to make deepfakes (particularly images and video), and the fact that GPUs are made by just 3 companies, NVIDIA, AMD and Intel is a vulnerability the industry can exploit to crush deepfake fraud before it becomes widespread.?
And all we have to do as customers is demand it.
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Adobe Kicks Things Off
Apropos of this today, Adobe announced that they’ve developed a way of signing documents with what they call “a nutrition label” which will describe the degree of manipulation done to an image, and this is a great starting point.? What about hackers? Wont they be able to strip these off? Sure, but that's not really an issue.
Cracking AI watermarks is not the problem researchers make it out to be.
Sure, academic researchers have been able to crack every kind of AI watermarking thrown at them so far, but that’s thinking about the problem backwards. ?Of course hackers will devise clever ways to strip watermarks, digital signatures
With video we’re dealing with SO MUCH MORE information in which we can embed data, there is already security built into many CODECs
Shout out to Nader Henein who keeps tabs on this sort of stuff on our team, and my co-author, Dave Aron whose thinking is everywhere in this article.
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Unthinker. Research Fellow, Vice President and Distinguished Analyst at Gartner
1 年#awesomenes as usual Leigh