Three cheers for entering three years at one evergreen & scaling company

This comes a bit delayed, though my spring has been nothing short of busy and great, both at and outside work. My wife and I welcomed our second son just around the time Big Sofa relaunched itself as Lifestream, so the last few weeks have been a bit of a blur, to say the least.

Before that, our Americas team welcomed two great people, taking reins on marketing and data. More recently, another person joined the Americas to lead our new QSR & hospitality offering. And now in May, we’re adding yet another team member to take the lead leading our largest account, as the person leading those efforts for more than the last two years is stepping up into an external partnerships role.?

All of this after our UK team added two strategy leaders, which came partly due to Sam Curtis stepping up as CEO and me as MD of Americas, both asked to fill seats vacated by the greats of Kirsty Fuller and Brian Livell.?

Yes, it’s been quite a ride over here at Lifestream since the fall. Most importantly, we’re all excited for the work we’re doing – highlighting and understanding the real human experience, through real-life data from the spaces and places life naturally occurs.?

Yet, some things change and some things stay the same.

Our teams, people, AI, and tech continue to push boundaries – while at the core, our company continues to refine itself and drill down to the core of what our clients want: a real, actionable picture of everyday life, led by incredible data identified from video.

When I left a role after 6 years to join Big Sofa, I did so for a change. A lifestyle change and work/life balance change; a pushing the industry change; a change to creating something new every day. There’s nothing quite like a tech startup, where each and every tomorrow our abilities advance and methods improve.?

What’s changed the most, you may ask next? How I think about the clients I work with, every day.?

I’ve always been - and will be - the first person to tell you if our methodologies aren’t the best fit. There’s not a sales title with my name: and, I make sure our team is looked at as industry experts and your partner in research & data.?

What’s different here, though, is how our work and data can easily apply across industries.??

There are deeper reasons behind emotional drivers, and stronger influencers causing actions. Consider this: you can predict instincts when you know the situational data behind behavior. Each and every behavior has micro-actions and behaviors leading to it - which include empathy and emotional influencers but also learned patterns that become layers in everyone’s Matrix.?

What’s my point? There’s more than one way to make a sandwich, so to say, and it’s this drive to uncover, discover, and understand the mountains of valuable behavioral data that keeps us here at Lifestream going, day in and day out.?

We’ll continue to push work in building our At Home behavioral video data lake, that makes our unique behavioral datasets more broadly accessible to you and any client that wants to learn about how people really live and interact with your industry.??

We’ll take our video observation into stores & restaurants, to build better customer experiences and improve the brands we all rely on each and every day.??

And, we’ll always work with people to understand their every day, from the places and spaces their lives naturally occur.?

It’s nice to do things differently.

- Keanan Barbour-March, Managing Director, Americas

#allthisbyvideo #foundbyAI #customerexperience #humanexperience