Three Business Trends That All Legal and Dispute Resolution Professionals Need to Be Aware of for 2025
Susan Guthrie
Chair ABA Section of Dispute Resolution | Attorney & Mediator | AI & LegalTech Specialist | Practice Building Consultant | Keynote Speaker | Two Award-Winning Podcasts, One in the Top 1% Globally | Best Selling Author
2025 marks the halfway point of a decade that’s already brought profound upheaval and transformation across technology, politics, and society.
As we approach the second half of the decade, the pace of disruption shows no signs of slowing down. For those wanting to survive and thrive in today’s business environment, it’s critical to understand the trends driving this dynamic convergence of innovation, threats, and opportunities.
This is why each year I highlight what I believe will be the most impactful trends for the year ahead. Understanding these is vital for anyone aiming to leverage them for growth and competitive edge. So, here’s my overview of the key trends shaping business in the coming year, and how they apply specifically to dispute resolution and legal professionals.
Getting Strategic With Generative AI
We’ve spent the last couple of years being wowed by the potential of generative AI and hearing about how it’s going to change the world. But 2025 is the year I believe we will start to see organizations move beyond the hype and start integrating generative AI into business strategy in meaningful ways.
During the previous wave of AI transformation, businesses like Google, Amazon, and Netflix rethought their strategy from the ground up to center around deep learning. By doing this, they transformed existing business models such as online advertising, retail, and media streaming.
Similarly, 2025 will mark the moment when generative AI becomes a cornerstone for strategic growth in the legal and dispute resolution sectors. Rather than merely adding AI-powered features like chatbots or document generators, professionals will start using AI to reshape their business models and workflows.
Here are three concrete examples of how this will manifest:
As generative AI’s capabilities grow, professionals who embrace its strategic potential will gain a competitive edge, offering innovative, client-centric solutions that were previously unimaginable.
Customer Experience Is King
In 2025, customer experience (CX) will increasingly be seen as the key differentiator between competing providers of goods and services. As markets mature and buyers become more discerning, businesses that excel in delivering friction-free, hyper-personalized, and memorable experiences will find themselves rising above the competition.
For dispute resolution and legal professionals, this trend is equally powerful. Clients are no longer satisfied with just strong legal outcomes—they expect seamless, personalized interactions and services tailored to their needs. AI and data analytics allow professionals to gather deeper insights into client preferences and behaviors, making it possible to offer “hyper-personalization at scale.”
Here are three ways that client-centered experiences will shape legal practice in 2025:
The professionals who place client experience at the center of their practice will see greater client loyalty, referrals, and long-term success.
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Resilience In The Age Of Uncertainty
To say that we face uncertainty around economic conditions and matters of international security as we enter 2025 is an understatement. Ongoing conflicts in regions like Ukraine and the Middle East, alongside economic uncertainty and fluctuating market conditions, are creating challenges for businesses across the globe. The need for organizations to develop resilience—the capacity to survive and adapt to disruptions—will be a key talking point for the year ahead.
For dispute resolution and legal professionals, building resilience means preparing for the unexpected and being able to pivot rapidly when needed. This requires a proactive approach to mitigating risks and ensuring continuity of services.
Here are three examples of how resilience will be built into legal practices in 2025:
Resilience in 2025 will be about more than just surviving—it will be about thriving in an increasingly complex and unpredictable world.
By understanding and preparing for these key trends—strategic integration of generative AI, prioritizing customer experience, and building resilience—dispute resolution and legal professionals can stay ahead of the curve and turn potential challenges into opportunities for growth and success.
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CoFounder | Quantum?? ADR | Mediator | Relationship Referee | Save with our online Two-Coach Approach?? to Interdisciplinary CoMediation | Proud Navy Vet | Even Prouder Dad + Son!
1 个月Susan Guthrie, building upon my mantra for this year, #MoreIn24, let’s promote my new one, #ThriveIn25. You’re putting it into action already. You go!!!!! ??????
Executive, Attorney, and Entrepreneur | Legal Tech Enthusiast
1 个月Great piece Susan! I think pace and evenness of adoption of AI is something to watch in 2025. I think you'll have early adopters leveraging GenAI tools to generate high-quality work product faster than their adversaries who may not be. For example, we're already seeing firms conducting full-scale first-round document reviews and having eyes on hot documents within days of review. If it's taking their opponents months to get to the same place, they will be at a significant advantage in understanding the dynamics of the case and pursuing winning strategies.
Executive Resume Writer — ATS | Personal Branding Strategist | LinkedIn Profile Optimization Specialist | Helped 8900+ Job Seekers in 35 Countries | AI Writing | Skyrocketed 251+ Brands/Pages
1 个月This sounds like a must-read!
| HR Leader & Founder | I help you build your brand and skyrocket audience | 375K+ | Helped 500+ brands on LinkedIn | Organic LinkedIn Growth | Author |900M+ content views | Lead Generation | Influencer Marketing
1 个月Very informative and constructive
Consumer Analyst, Consumer Centric Leadership Experience; Professional Mediator
1 个月Susan Guthrie, as a newbie, do you have any practice management software recommendations? I've been looking at ADR Notable. I like the idea of having some AI muscle in the mix.