Three BIG Reasons Why Your Business Needs Video
Shawn Watson
Lead Writer/Co-Producer/Co-Owner Mo Valley Productions, video production services
There are nearly an infinite number of reasons your business needs video for your marketing strategy. We’re starting with three BIG reasons.
Return on Investment (1)
Of course, this rate of return will depend upon how well you plan your marketing strategy and the level of your video quality, but?83% of businesses say that video provides a good return on investment.
-???Pixellion Group
The ROI can be easily measured. Video platforms such as YouTube, Vimeo and even Facebook can track likes and shares. So, you can keep tabs on what works for you.?67% of marketers say sharing videos on social media has the biggest ROI.?- Hubspot
We’ve had clients share video we created for them and found customers within two weeks of releasing the video. One client of ours even had their video pay for itself within a month.?
Google Loves Video (2)
In case you didn’t already know, SEO is an acronym for Search Engine Optimization. Basically, it’s the content that helps you rank higher on search engines.?
The largest search engine in the world is Google. YouTube is the second largest search engine in the world. Google owns YouTube.
So, Google loves video and will normally rank video content higher than text-only content. That information should be enough to convince you to use video in your business marketing.
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Video Helps Communicate Story (3)
Story connects us to each other like nothing else.?
When people watch video, they get visual and audio stimulation, which stimulates the brain and engages viewers. This creates a strong sense of attachment with the content. These feelings and emotions will make consumers more passionate about your product or service and will increase their loyalty. Through a deep emotional connection, lasting customer relationships can form.
People buy on emotion. Video gets straight to our emotions and holds the message in our hearts. This keeps you and your business more relatable and trustworthy.?
People prefer buying from people, they know, like and trust. Since story connects us so tightly, story-driven video is evergreen, it lasts longer in our conscious.?
These three big reasons merely scratch the surface why your business needs video. Visit our blog page to learn more.?
Mo Valley Productions is a video services company located in Omaha, Nebraska. We specialize in creating short videos that quickly share your story and help grow your brand.?
If you’d like to explore video creation to help your business grow, contact us today. Let us help your story flow…
Thanks and good read ??