THE THREE BEST USES FOR LINKEDIN MOVING INTO 2023

Like it or not, Social Media is here to stay. But like anything in life, there are best uses of our time, and there are bad uses of our time.

What I wanted to go over in today's newsletter edition are the three best uses of LinkedIn and with your time on LinkedIn:

1. Build a network full of business opportunities:

You want to make sure that with every single connection request you send out on LinkedIn that the individual that is receiving that connection request can benefit from your product, can benefit from your service, can benefit from your course, or could benefit from your offering.

If the individual you are connecting with doesn't check any of those boxes, do not send a connection request. It's not as difficult as people think connecting with the right people is. If you send significant amounts of connection requests to the right people, you will have more accepted connections back.

The more accepted connections you have, the more people you can message to get on a discovery call. The more people you can message to get on a discovery call that agrees to that call will give you greater opportunities to offer your services to the right people.?

2. Establish as many business relationships as possible:

I've spoken this many times before about the power of living in a world of creation and collaboration instead of a world of competition and comparison. When you can collaborate with the right people, business coaches, or podcasters, it allows you to scratch each other's backs. It allows you to get introduced to one another's networks.

That's how collaborations take place. If you have a health and wellness business, once a week, search and connect for health and wellness podcasts on LinkedIn. Send some connection requests to those individuals and send them a genuine message asking if they're looking for guests for their health and wellness podcast that have a health and wellness background like yourself.

That will allow you to plug into that person's network by providing their network high value that is shared on that person's podcast. On the flip side of that, that individuals network that is listening to that episode that you were a guest on where you're pouring nonstop value into them is going to lead you to build trust with those individuals, which in turn, on the back end of that they could reach out to you.?

They could message you, and they can start following you on social media, which could then lead to business later on down the line.

3. Provide as much free education and information about your zone of genius or niche as possible:

1. Monday - Value Added LinkedIn Live or Native Video

It doesn't matter if this is done via native LinkedIn Video or LinkedIn Live, video is king for building a connection with your audience. Video is also one of the scariest things for people to do right now.

Yes, it does show a vulnerable side of you, but that is actually a good thing when you are looking to make a meaningful connection with your network. If you are going to do a native video (pre-recorded), make sure it's 2-4 minutes of you giving tips or education on a topic in your wheelhouse.

If you are going to do LinkedIn Live, make sure you go live for at least 15 minutes and no more than 30 minutes. I prefer "live" video because it allows you have organic and "real-time" interaction with your audience.

Like posts and polls, ensure your videos are educational, informative, and value-added.

2. Wednesday - Market Research Poll For Future Content:

I have done LinkedIn Live training and articles on this very topic before, and it still needs to be talked about as often as possible. One of the best ways to find out what your audience is lacking or what they need help with is by simply asking them.

Questions will always lead to answers, and LinkedIn Polls are a great way to conduct this. I do about two polls per week to help me create the content that you see me post about. I will not create content based on what people need to hear about. Instead, I am going to ask them what they are struggling with or what they want to improve so I can then, in turn, create content based on their needs, not my want.

The more that you find out where people need help in their businesses using polls, the more organic engagement you will receive in return due to the value-added information that you are providing.

3. Friday - Long Form Post/Article Based On Wednesday's Poll Question:

A LinkedIn Newsletter is something every business owner should and needs to have right now. LinkedIn sends out an invitation automatically to your contacts to subscribe. This allows you to build an organic audience right away.

My newsletter has 6400 subscribers .....Take advantage of it. LinkedIn also emails your subscribers personally when you produce a new edition. We always talk about visibility and organic reach, and this, my friends, is the optimal way to do it.

Now that LinkedIn allows you to publish a newsletter and simultaneously have it pushed out to those who have subscribed makes it an absolute game-changer. LinkedIn Newsletters also allow you to build trust and rapport daily, weekly, bi-weekly, or monthly. Your frequency will determine how quickly you can build the "know, like, and trust" factor with your audience. My recommendation is to publish weekly or bi-weekly to stay top of mind.

When you are consistent with your long-form Newsletter content, it will add to your credibility. We are all looking for ways to build our credibility. A fantastic way to do so is to have a reputable newsletter that educates and informs your growing audience.

In addition, it has been proven and spoken about many times that "how to" and "list" posts get 3-5x more organic engagement than a basic motivational or inspirational post.

When you give people specific information about how they can better themselves and their businesses without asking for anything back in return, it is the best way to build the "know, like, and trust" with your audience.

People on LinkedIn are looking for ways to improve themselves and their businesses, so give them what they want. Simple tips and ways to make improvements for them personally go a really long way.

Which of the three mentioned do you need to focus more on in 2023?