Three benefits of sourcing PR for your startup

As a #startup looking to carve out a path in your industry, we know how daunting it can feel. Perhaps you you feel like you and your business have a story to tell, or maybe you want to build your reputation in the press but have no idea where to start. Luckily, it doesn’t have to be like this; #pr for startups is what we do best and we’re here to help. We understand that PR can be quite complicated to understand and you may not know exactly how it will benefit your business. Keep reading this blog to find out whether it’s time for you to reap the benefits of PR.

Benefit 1: PR grows trust in your business

PR done correctly can help to put your business at the forefront of a particular market niche by distributing genuine and valuable information to the public. One of the benefits of this is that PR will help to position your brand as a category leader. This will separate you from your competitors and display you as an expert in your field. This is crucial to ensure you stand out amongst other brands in the same field and ensure your brand name is circulating in the press because the more that your target audience hears about your company in a credible publication, the more likely they are to trust it.

Benefit 2: PR builds a brand image

PR agencies have critical tools for managing how the public sees a particular company, how they feel about a brand and maintaining a positive image with customers, #investors and the #media. If you feel as though you need a dependable and authentic way to portray your brand image to a target audience and turn them into customers, an experienced PR team will be able to help with this. It is important to remember that the sooner you onboard with a PR team, the more time they have to create the materials needed for pitching to media outlets to achieve these goals for your business. An experienced PR agency can also help to boost your company’s #SEO rankings. 42Bruton do this by crafting content that increases your website’s visibility and position on Google. The higher your ranking on Google, the more people are exposed to your brand and the messages we’re pushing out with PR.?

Benefit 3: PR is a long-term journey for your business

If you’re looking for instant growth, PR may not be the best option for your startup. A PR strategy instead offers long-term exposure and credibility for your business, as some stories can take several months to publish. Trust us though, it’s worth it in the end! Boosting your credibility and reputation with PR is one of the best things you can do for your startup. Seeing your brand in The Guardian, The Times or Sifted for example shows readers that you are the real deal, and you might even gain some website traffic from it! For example, our client Birda received 2000 app downloads from their feature in Fox News. The main thing to remember is that whilst we secure coverage within the first few weeks of working together, large research pieces or #ceo profile features can take some time to publish - especially by top-tier publications.

So, let’s recap: With PR you can build trust, build your brand image and build long-term credibility for your startup. Even though it’s not a quick fix, the results are worth it! Plus, who doesn’t love sharing a feature of themselves in the press with family and friends? If you’d like a chat with one of our PR experts to go through your next steps, contact us at [email protected].