The Three Automated Email Campaigns Every Health & Wellness Business Needs

While social media and how we utilize the internet may continue to change, email marketing remains a powerful tool for health and wellness businesses to connect with their audience, build relationships, and drive conversions. Automated email campaigns are a strategic way to nurture leads, establish authority, and guide prospects toward their wellness goals.?Lifecycle Automation?is a framework for automating business processes based on the customer lifecycle. In this blog post, we will explore the three essential email sequences that Salt Marketing believes every health and wellness business should implement while utilizing Lifecycle Automation, which includes Welcome, Nurture, and Sales.

Lifecycle Automation

First, let's dive into a better explanation of Lifecycle Automation and what you can expect if you utilize this type of framework for your health and wellness business. As we explained above, it's a system to automate business processes, such as an email campaign. You may be wondering why it's necessary to automate something that you can do relatively quickly, but it will make things much easier for you in the long run!

As Keap explains, it "plugs the gaps" in the customer lifecycle, and there are three significant advantages you can experience by implementing these strategies:

1. Boost sales without incurring additional advertising expenses.
2. Enhance the customer experience, leading to repeat business and referrals from satisfied clients.
3. Allocate your team's time more efficiently, allowing them to concentrate on essential tasks.

The Sales Funnel, Explained

The sales funnel is a visual representation and conceptual model used in businesses to illustrate the customer journey from the initial contact with a product or service to the eventual purchase. It outlines the various stages a potential customer goes through as they move closer to becoming a paying customer. The concept of a funnel is used because, at each stage of the process, the number of potential customers typically decreases as some drop out or exit the sales process.

The sales funnel is generally divided into several stages, each with its own unique characteristics and objectives. While the specific stages may vary depending on the business model and industry, a typical sales funnel includes the following stages:

1. Awareness: At the top of the funnel, potential customers become aware of your business, brand, product, or service. They may discover you through various channels such as social media, search engines, advertising, word-of-mouth, or content marketing.
2. Interest: In this stage, prospects show interest in what you offer. They may explore your website, sign up for your email newsletter, or follow you on social media to learn more about your products or services.
3. Consideration: As prospects continue their journey down the funnel, they evaluate the benefits and suitability of your offerings. They might compare your products with competitors, read reviews, and seek additional information before making a decision.
4. Intent: At this stage, potential customers have a clear intention to make a purchase. They might add items to their cart, request a quote, or initiate contact with your sales team.
5. Evaluation/Purchase: This is the critical point in the sales funnel where prospects become paying customers. They complete the transaction and make a purchase.
6. Post-Purchase Evaluation: The sales funnel doesn't end with a purchase. After buying, customers assess the product or service's performance and their overall satisfaction. Positive experiences can lead to repeat business and referrals, while negative experiences may lead to dissatisfaction and possibly negative reviews.

The sales funnel helps businesses understand their customer's journey and identify areas for improvement in their marketing and sales strategies. By analyzing data at each stage, businesses can optimize their efforts to attract, engage, and convert leads into loyal customers. Additionally, the sales funnel allows businesses to allocate resources more efficiently and tailor their marketing messages based on where customers are in the buying process.

To read the rest of this blog post, head to: https://saltmarketing.co/essential-email-campaigns/