Threads.com vs. Meta's Threads: Why Branded Keyword Ranking Matters?

This article underscores the crucial role that SEO plays in establishing and protecting your brand's online presence. Ranking high for your brand-specific keywords not only makes you more visible but also protects your brand from getting mixed up or misrepresented.

The recent launch of Meta's product, Threads, took an interesting turn when another product named Threads.com unintentionally stole the limelight. Let me take you through the details.

When Meta introduced Threads, a Twitter rival, the news buzzed across various publications. However, amidst the excitement, there was a mix-up. Many media outlets, in an attempt to cover the story, started linking to threads.com, mistaking it for Meta's product. The ironic part was that threads.com was already ranking prominently for the keyword "threads," which unintentionally lent it credibility as well.

In addition, threads.com experienced a significant boost in organic backlinks without any additional effort or cost. Numerous publications, while intending to link to Meta's Threads, mistakenly linked to threads.com instead.

What makes this story even more funny is that three out of the four co-founders (Jon McCord, Mark Rich, Rousseau Kazi, and Suman Venkataswamy) of threads.com have previously worked at Facebook.

To address any confusion among visitors, threads.com now prominently displays a banner on their website stating that they have no association with Instagram or Meta.?

As threads.com have a verified twitter account, they have started sharing memes and humorous content related to the mix-up on their social media platforms as well.

In conclusion, the Threads vs. threads.com incident highlights the importance of securing top rankings for your branded keywords. So, if you haven't already, now is the time to focus on optimizing your brand's visibility in search results.

But, I have a question for you: Will this behavior of people bouncing off the website affect its ranking?