Threads: What You Need to Know as a Business Owner or Professional

Did you know that over 100 million users have joined the new app within 6 days? Yes, you heard right.

This is the most rapidly growing app ever. As a business owner or professional, you need to be on it to stay updated and relevant in the ever-changing world.

In this newsletter, we would be sharing all you need to know about the Threads App, the reasons it overgrew, and the different ways you can use it for profit and visibility.

What is the Threads App?

Thread as the name implies is not the image that comes to your mind(??). Threads is an App by Mark Zuckerberg of Meta Verse created as a text-based social platform where its users can share opinions and truth freely.

Twitter recently put some limits on users which created a spark and lots of controversial issues and in the midst of this, Mark launches the Threads App.

3 Amazing Reasons Why Threads Grew Fast

1. Easy signups: One rule of marketing is to ensure there is as little to no obstacle as possible for the user. And Mark Zuckerberg used this rule smartly. As long as you have an active Instagram account, you can log in easily to the app. It was that simple. Also, you can easily import your profile on Instagram to Threads. Your verified tick on Instagram also appears on Threads. You can choose to follow everyone you follow on Instagram on Threads and you get to see their content when they join and share content.?

Lesson: Don’t be afraid to start small. It took 10 months for Facebook to reach 1 million users. But threads were way faster

2. Cross-promotion: Mark understands that it is not easy to get people to sign up for a new app so Mark and his team leveraged their other platforms to market the new app. Every active IG user got a prompt about the new app so it was in everyone's faces. He also promoted it on his other social media platforms to drive more signups. This shows that you can always make use of the audience you have built to offshoot a new business.??

Lesson: Treat every social media platform as a branch of your overall strategy. Not as a solo tree.?

3. Leverage opportunity: According to the news, Threads has been in the works with a different name. They have been trying to build an app that would help compete with Twitter for a long while. However, they keyed into the opportunity where Twitter users started complaining about the drastic changes and restrictions made to Twitter. They pulled on their resources to capitalize on the weakness of their competition. In what way can you leverage an opportunity in your Industry? What is the weakness of your competition that you can leverage on? It's time to think up ways to take up an opportunity in your business or career.

Lesson: Listen to the market. Your big breakthrough might just be solving a problem that your competitor is doing a bad job at.?

5 Ways to Use the Threads App for Visibility.

1. Setup and Optimize your profile: It's time to join the wagon as quickly as possible and set up shop on Threads. Ensure you set up all profile verification so that others can find you. If you would like to maintain your bio as imported from IG, then you can go ahead.

2. Post frequently and purposefully: It is time to start creating content and sharing knowledge as a business owner or professional. Unlike Instagram where your followers following can't engage with your content except they share, Threads gives your content the extra eyes when your followers like, retweet, or comment on your post. So strategically post regularly and intentionally. To earn more, you need to have more reach and this is an ample opportunity to reach more audience on a new app.

3. Engage with your audience and communities: People are most likely spending more time on Threads to understand the app and see what's happening there. As a business owner or professional, you need to dedicate a specific time to engage with your followers and share your thoughts and opinions on communities or accounts where your targeted audience is spending time. This helps you build trust and credibility with your audience and showcase your brilliance to possible customers or clients.

4. Collaborate with others: You can extend your reach by reaching out to people in your Industry or complementary businesses or professionals to create content to leverage each other's audience for growth.

5. Cross-promote: Encourage your audiences to follow you and engage with your posts on Threads. You can share your Threads profile link on your other platforms to drive traffic and engagement to your new profile. This way you can maintain credibility on both platforms. Not everyone will see your post on all platforms so it's important to cross-promote your content on all your social platforms in the format that suits them. You can turn your videos on IG to text-based formats to reach these new audiences.

The world is constantly evolving and to stay relevant to build a profitable brand, we have to evolve. Are you on Threads? If not, it's time to join.

You can follow me on threads using the link below ??

https://www.threads.net/@ruthzubairuofficial