Threads vs Twitter: Who do you like?

In today’s newsletter, we cover:?

• Twitter, Threads, and who’s winning ?
• Executive moves that you should know about ??
• Delicious Scoops to help you prospect ??
• News from the web ??
• Customer/prospect love that we can’t help but gush over ??

Let’s dive in.

Threads vs Twitter: Who do you like?

The use of Threads, Meta’s new rival to Twitter, took off on July 5, with 30 million users signed up in its first 24 hours. It’s now crossed the? 100 million users threshold to become the fastest-growing app ever.?

But what’s the appeal of a seemingly identical platform to Twitter??

Since Twitter was purchased by Elon Musk in late 2022, the app has experienced a number of issues that has led to users abandoning the platform.?

For one, many users are frustrated by the new limit on tweets that can be consumed in a day. Further discord occurred when Twitter Blue, the $8 per month subscription plan replaced the “verified” account feature. This caused mass chaos as folks purchased unaffiliated brand name verifications and tweeted things like this:?

Others are fed up with the lack of action to prevent or remove hate speech and other harmful rhetoric that’s been posted. Musk also reinstated previously banned accounts that were removed for this type of messaging. There has also been a mass exodus of advertisers from the platform, raising questions around how the app will continue to profit.??

To top it all off, Musk has announced the rebrand of the company to X Corp — giving the twitter bird his swan song. #JusticeforLarryTBird #ByeByeBirdie

You can understand why a shiny new social media platform with most of the same features — and an increase in character limit — without the poor user experience, would flourish.?

But that’s not exactly what’s happening.?

Just a few weeks since its launch, the platform has seen a dramatic dip in active users, down 70% from its peak on July 7th.? Time spent on the app has also dropped off considerably, from 19 minutes for apple users and 21 minutes for android, to four minutes and five minutes, respectively. Twitter, on the other hand, has kept daily active users at around 200 million and 30 minutes as the average time on the platform.

Of course, for any social media platform, it takes time and updates, to really take off. Twitter took nearly three years after its launch to become mainstream. Facebook itself took four years to surpass Myspace as the most visited social media platform.?

We polled our LinkedIn audience to see who’s on Threads. Overwhelmingly, folks responded that their brand wasn’t currently using the platform. The reasons ranged from different audiences between Twitter and Instagram (where Threads pulls their audience from), to feeling immediately disengaged, to unfamiliarity with the platform.

Rachel Roundy is one Threads user that is hopeful the app will succeed and overtake Twitter.

What do you think? Have you tried Threads? Is it worth the hype or just another chaotic platform with a new name? Let us know in the comments.?

One thing’s for sure: as Musk and Zuckerberg continue to duke it out (both in the virtual and physical world), there’s one tech titan that’s comfortable watching from the stands Henry Schuck .

On the Move

When managers and executives shuffle seats, ZoomInfo’s database tracks their arrivals and departures. Here’s who’s come and gone this month. And if you’re interested in automating alerts for movement like this, check out our contact external move GTM play.??

• Eric Nyman, Hasbro’s president and COO, is heading to Vista Outdoor to become their CEO, Outdoor Products Segment.?
• Tressie Lieberman, previously Chipotle’s VP of Digital Marketing & Off-Premise, is joining Yahoo as their CMO.
• ?Brooke Smith, Salesforce’s VP of Business Development & Strategy,, has moved to Deep Water Point & Associates where she will serve as their CEO.

What's the Scoop?

These new Scoops are sourced through customer surveys and the ZoomInfo research team, and are found inside our platform. Want a little taste of our awesome features? Follow this link for a free trial of our platform.

H&R blockers

The tax company is looking for help with workforce planning, commission systems, corporate performance management, and budget creation and management. They are planning to increase investments in these areas. If you’ve got the right solution, reach out.?

UPS oops

UPS announced that a data breach took place sometime between February 2022 and April 2023. The perpetrator gained access to delivery details, including recipients' personal contact information. The number of affected individuals was not disclosed.

Are you on their side??

Nationwide could use some assistance with legal research technology, case management software, and document management systems.?

Give ‘em a call

Under Armour wants to hear from you if? you can help support their process automation or regulatory compliance.

The Watercooler

A collection of news that caught our attention from around the web.?

Barbie breaks barriers

This month saw two major movie releases and fans flocked to see both Barbie and Oppenheimer. Barbie, directed by Greta Gerwig, claimed the top spot not only between the two films, but also as the biggest debut ever for female-directed film. You go, Barbie!?

Are we out of the woods?

Economists are dialing back their recession forecasts after the U.S. economy grew 2.4% in Q2. Does that mean we can all stop writing “in these uncertain times” in our articles? ??

Steeper streaming

Spotify is increasing their premium membership prices, in some cases by 20%. They said this was necessary to keep delivering value to fans and artists. On the back of this announcement, the music platform’s stock dropped 5%.?

AI issues

As AI-powered tech promises improved efficiency for employees, workers surveyed in a report by the Organization for Economic Co-operation said that the intensity of their work has increased after their workplaces adopted AI. Are you using AI? Is it making your job easier? Let us know.?

Marketing Best Practices With Bryan Law

Our CMO Bryan Law was on The SalesStar Podcast where he talked about go-to market models that work well in B2B, tools that enable a better GTM and marketing process, and the future of martech and B2B marketing. Give it a listen here:

Mail Bag?

This one’s for our #1 ZoomInfo fans!

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Tell Mr. Musk we said hi?

Glad we could help Dave Howe ??

Johnny Levy we think Jack Lahar is fantastic, too!?

Thanks for joining us! Have something you’d like us to cover in an upcoming issue? Comment and let us know. (We promise, we read all of them.)

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