Is Threads the New Platform for Academics?

Nearly a year ago, I posted on my blog that I thought every academic interested in building a brand should be on Threads. The reason was that it was new, and many of us missed out on being early adopters of other platforms as it relates to using them to become thought leaders.

I hope you took my advice then, but if not, read this article to learn how to get started today.

Right now, I have about 10k followers on Threads and here's what I know ...

Social media can feel overwhelming for academics. Platforms like TikTok and Instagram seem designed for a younger generation, leaving professors feeling out of place. But a new platform called Threads might be the perfect fit.

Threads is similar to Twitter in that it focuses on text-based communication. However, Threads is designed for more in-depth discussions and intellectual engagement. It's a space for academics, writers, and creative professionals to share their ideas and connect with a like-minded audience.

Here are some reasons why Threads is a good fit for academics:

●???? Early adopter advantage: Threads is still new (coming up on a year so it isn't too late for you to jump in), so academics have a chance to get in on the ground floor and build a following.

●???? Focus on intellectual discussion: Threads is all about sharing ideas and having conversations. This is a perfect fit for academics who want to share their research and expertise.

●???? Ability to use multimedia: While Threads is text-based, you can also add images and videos to your posts. This can help to make your content more engaging and visually appealing.

If you're an academic who's looking for a way to connect with a wider audience, Threads is definitely worth checking out. Here are some tips for using Threads as an academic:

●???? Post high-quality content: Share your research, insights, and ideas in a way that is both informative and engaging.

●???? Engage with your audience: Respond to comments, participate in discussions, and ask questions. The more you interact with others, the larger your following will grow.

●???? Use relevant hashtags: Once hashtags become available on Threads, use them to help people find your content.

By following these tips, you can use Threads to build a strong presence as an academic and share your knowledge with the world.

Ready to elevate your academic profile and gain media recognition?

Click this link to book a free discovery call with Dr. Sheena Howard to discuss increasing your visibility, authority and income without the expense of a publicist.