Threads is here and thriving
1/5 Threads is here and thriving?
In just two days, Threads, an Instagram app, has amassed over 60 million users. The Twitter-dupe is still in its initial version, with a simple platform base consisting of a main feed (filled with those you follow and content similar to your Instagram), a search page (for user-hunting), an activity page, and a profile page. While brands have begun posting on the platform, algorithmic information is yet to reveal itself, so there’s not so much strategy seen, just brands and users having fun on a new platform. (Via TechCrunch)
2/5 Instagram launches search ads
Instagram has launched search ad placements via the Instagram Marketing API. The feature will enable developers to use search as a placement option when creating ads, offer insights by placement level, and allow previews within the search chain format. Social search is gradually becoming the new norm for many social media users, as seen with the popularity of TikTok Search. (Via Facebook)
3/5 You can now add three collaborators to an Instagram post
A seemingly minor update, but also an incredibly helpful one for brand collaborations. Users can now add three collaborators to an Instagram post or Reel. Until now, users have been limited to one other collaborator. Even with three collaborators, all contributors will be able to access organic insights including views, likes, and more. (Via Social Media Today)
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4/5 Twitter’s limiting tweet consumption?
Over the weekend, people’s Twitter experiences were cut short as a result of tweet reading limits sanctioned by the platform. Users could scroll only a limited number of times on their curated “For You” personal feed pages before hitting limits. The rate limits affected all types of accounts, with those verified able to view 8,000 tweets, unverified viewing 800, and new unverified accounts viewing 400. The limit was introduced to prevent data mining, but ultimately just annoyed users. (Via The Independent)?
5/5 TikTok launches Music streaming service
TikTok has officially launched its very own music streaming service, TikTok Music, which is expected to be a serious competitor to Spotify. According to Ole Obermann, Global Head of Music Business Development at TikTok, the app is “a new kind of service that combines the power of music discovery on TikTok with a best-in-class streaming service”. Currently, it’s only available in Brazil and Indonesia, but there are talks of a global expansion. (Via Music Business)
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Lloyd Williams, Head of Strategy @?Socially Powerful.
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