Threading the Insta-game!

One of the most talked about and pondered upon topics of the day that any social media marketer or content creator or even your casual media surfer is taking seriously is the one and only ‘Threads’ of Instagram!

From Mark Zuckerberg, the Founder, CEO of Meta to renowned names like Shakira, Kim Kardashian and Will Smith are on the Threads platform now, amassing their followers with a more interactive and innovative experience.

But is ‘Threads’ the new future of social media marketing? And what exactly is ‘Threads’? How similar is it to Twitter? And most importantly, what significance does it hold for the brands in their future marketing strategy?

But before we delve into all these questions, let us get some of our facts straightened out.

-???????It is one of the most ‘rapidly downloaded apps’ of all time! (No kidding with more than 70 million downloads in 24 hours)

-???????It is an extension of the current Instagram account. So one does not need to make a separate account for Threads and can easily opt from their prevalent Instagram account. But this also means that deleting a ‘Threads’ account can delete the Insta account as well.

-???????Threads is to Twitter what Reels has been to TikToks. Not entirely a replacement but certainly there to steal the limelight away.

-???????But you still cannot slide into anybody’s DMs like on Twitter with Threads.

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This brings us to the question of what is Threads and why brands should be on a lookout for it.

In a single sentence, ‘Threads’ is popularly being termed as a ‘Fisher Price’ version of Twitter. With the continual decline of Twitter in the current times, ‘Threads’ is Meta’s answer to the need of the hour. It serves as a dedicated platform for both creators and casual users, offering a distinct environment for sharing live updates and engaging in public discussions.

The moment Threads came live, some of the most popular Instagram influencers and celebrities were seen transporting their conversations there. Threads also serves as the perfect platform for storytelling for the users. Embracing a text centric user platform, Threads allow for the users to create their own narrative which is interactive as well. If the words of Meta is to be gone by, ‘Threads is a space where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things – or build a loyal following of your own to share your ideas, opinions and creativity with the world’.

What’s in it for the brands you ask?

Everything! It allows the brand to transport their followers to a new platforms, without distorting the numbers and gaining a platform that allows them to interact more freely with the audience. Threads, in the coming days, can act as the perfect platform for amassing the loyal audience base with more personalized interactions. Getting on the bandwagon for Threads early on would entail that you are ahead of the curve in terms of content evolution to enhance your user experience manifold. Being proactive with your content on Threads in the early stages would solidify your brand presence. Explicitly so when popular brands like KFC India, Zomato, Myntra, Ixigo, and Netflix India have already opted for their Threads presence!

So what is your take on this Thread-o-nama? Let us know in the comments.?