Thoughts on the Super Bowl ads
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Game DevelopmentHow can you incentivize players to spend more and invite friends?
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Brand Strategy Officer | Creative Director | Global | Experienced. Thinker. Creator
1 年Great insight! Definitely agree with the observation of brands shying away from taking a stance… in times of quick judgement, avoiding substance becomes a strategy of resilience and economic survival.
Senior leader & fractional executive. Innovation | AI | Transformation | Change. Specialist Services: Communications | Strategy | Sustainability
1 年Mic drop, Caroline! Insightful perspective! A distinct pivot in this crop of SB ads indeed! But great game, and I will refill the hope & confidence tank for the Cowboys road to Super Bowl LVIX! ;-)
CEO | Global Impact Leader | Executive Coach | AI Tech Optimist
1 年If you don't know Baratunde, definitely check him out. Here's his post about the NFL "Born to Play" commentary that resonated with me. https://newsletter.baratunde.com/p/do-or-dei?utm_campaign=email-half-post&r=1sqhxx&utm_source=substack&utm_medium=email
Impact Sector Renaissance Woman | Measurement | Changemaker | Thought Leadership
1 年I like your phrase - "being in a state of flight or freeze" There are definitely changes afoot and I'm curious what the next chapter of companies using their media megaphones for good will look like.
Professor of Financial Accounting, Vice Dean for Programmes, & Co-Director, Cambridge Centre for Financial Reporting & Accountability at the University of Cambridge Judge Business School, UK
1 年Thanks for offering your perspective on this. I think this relates somewhat to how corporations seem to fear being targeted for public social positions. Sander van der Linden and I cite an Ontic study about related physical security risks and wrote about why we think corporations should better understand the asymmetric information environment we are now operating in and how to proactively countering targeting. https://www.promarket.org/author/aj_sdv/