Thoughts on Search Engine Optimization ??

Time to read: 1 minute

When marketing channels get older, it gets more and more difficult to achieve your goals in them. I remember attaining 1 follower on Facebook for 1 cent when the platform started. Now, it's around $1 each.

The same thing goes for Google Ads - it's expensive.

As Google got older and ads got more expensive, SEO practices became more well-known, and it seemed like everyone was competing for a free slice of the SEO pie.

There are highly competitive keywords out there, but we can now clearly see that SEO is still a long-term marketing strategy that your company can succeed in.

People are searching for new keywords everyday, such as the newest products, fashions, news, memes, and countless other things. We aren't going to run out of new keywords to compete for.

And, since there are always new keywords being created, there are also new long-tail keywords being created.

For example, the keyword, "dentist," might be too competitive, but the long-tail version, "dentist in Dallas Texas," can be something that your website can achieve.

Long story short: keep researching new SEO keywords. There's plenty!

Let me know if you have any questions ??