Thoughts on Growth - September

Last week we celebrated hitting our annual North Star Metric by inviting clients and our network in London to a boat party on the Thames. Seeing so many people in person was a great event and a pleasure. Many of us only get to see each other over Zoom most of the time, so it's great to build more in-person connections.

It was the perfect setting to reflect and celebrate how far we've come, and to be around clients, the team and some key partners that have helped us achieve this incredible milestone. It's moments like these that make us proud of what we do, to know that aside from helping to build up businesses, we're also building a community of amazing people. From what I can tell, this milestone is just one of many still to come!

?? Growth Division's North Start Metric = 154 Live Channels Under Management

?? Growth Channel Insight -??Customer Engagement (Email Marketing)?

Email marketing is a powerful tool for businesses as it offers cost-effective communication, personalised interactions, and measurable results. Here are some of the latest trends in email marketing:

??♂? Hyper-Personalisation: Use AI and data analytics to create highly customised email content tailored to individual preferences, boosting engagement and conversions.

?? Interactive Emails: Incorporate polls, quizzes, images, and videos to make emails more engaging and interactive, enhancing click-through rates and customer interaction.

Here is some advice from our email experts: "Focus on email personalisation and relevant content. This will help you gain the trust of your audience and will give you a competitive edge." - Jon and Ali, Customer Engagement Experts at GD

?? Growth Resource - Inspirational growth loops

Every business, in some form or another, should be aiming to drive more word of mouth and referrals. It can be an extraordinarily effective way to scale as you are taking advantage of the network of your customers, furthermore, people trust what their friends recommend so referred customers convert more easily, spend more with you and they stick around longer.

The problem is that creating a referral system isn't just as easy as setting up financial incentives and hoping for the best. You need to use data on your customer journey to find the exact moment where there is the highest propensity to refer (normally the WOW moment). Then, you need to understand what is most likely to incentivise the referral or evangelistic action.

There are some fantastic examples of viral loops here. One of my favourite examples is the hotel DoubleTree giving every guest a warm chocolate cookie when they check in (a whopping 75k cookies a day!). The benefit? 34% of guests tell their friends about this (in person or online) creating 25k stories about the brand every day. Clever, hey?

?? Growth Experiment?- Direct Ask vs Demand Generation in Cold Outreach

Also... we are launching our next cohort of the Growth Squared programme - https://growthsquared.ai/ - a 6-week programme to help startup growth teams build their growth strategy and turn them into an effective growth marketing team.

you want more info about Growth Squared hit reply.

Catch you next month,

Tristan