Thoughts on Growth - November

November was a fun one at Growth Division, we hired a hospitality box at Twickenham Stadium to watch England vs Japan. It was an incredible match and a great way to spend the afternoon with some of our amazing clients.

We have also launched a FREE 5 email growth channel playbook filled with insights on how to build a startup go-to-market strategy see the playbook here>>> https://course.growthsquared.ai/

?? Growth Division's North Start Metric = 154 Live Channels Under Management

?? Growth Channel Insight - Community Building

Customer loyalty doesn’t happen overnight—it’s built on consistent, genuine engagement. A strong community is the foundation of sustainable growth, but many businesses fall into common traps. Here are three key mistakes to avoid:

Chasing Numbers:?It's not just about followers. Quality engagement matters more than quantity. A big, inactive community won’t fuel real growth. Inconsistency:?Sporadic interaction causes disengagement. Regular, meaningful touchpoints build trust and loyalty. Ignoring Feedback:?Communities thrive when they’re heard. Listening to feedback strengthens connections and trust.

Pro Tip: Small actions like replying to comments or sharing posts build a solid reputation. Stay engaged, listen to your audience, and watch your community—and business—grow!

???Growth Resource?- Marketing Budget Calculator

We've made this marketing budget calculator for startups like you. We've seen all sorts of crazy projections and hockey stick curves with minimal growth in marketing budget investment. Hopefully, you're not crazy, but if you're doubting your budget and investment levels, it's worth giving it a go (here).?

There is also a detailed 'how-to' guide?here?with more information about the metrics covered and their calculations. At the end of the calculator, you will receive a tailored report on the below metrics:?

+ Monthly Customer Revenue

+ Customer Lifetime Value

+ Customer acquisition cost

+ CAC budget

+ Loaded Marketing Budget

+ Monthly Spend

?? Growth Experiment - Cold layer top performing ads (Brand vs Events)

Catch you next month!

Tristan