Thoughts Delta brings to the VFD (Variable-frequency Drive) industry

——Interview with Mr. Jin Daling, product manager of Zhongda Dentsu Co., Ltd.

???With the further promotion of the concept of energy saving and environmental protection, the green and environment-friendly VFD (Variable-frequency Drive) is becoming more and more popular in the Chinese market. The global VFD (Variable-frequency Drive) products have already focused their attention on the Chinese market. Outsiders are chasing it, and those who stick to it are looking for breakthroughs. Delta's VFD (Variable-frequency Drive) product has a good opportunity, and it seems that it has found an excellent market entry path.

???· Zhongda Dentsu Co., Ltd. was established in 1992 and headquartered in Shanghai. Its products mainly include four major parts: power system, broadband data, electromechanical automation and video equipment;

???·Delta positions itself in the market with technological innovation. The new product BP series flat-panel VFD (Variable-frequency Drive) is one of the star products recently launched by Delta;

???·Delta's VFD (Variable-frequency Drive) product (frequency stabilization) market is developing rapidly, mainly starting from capital investment, business philosophy, interaction, and customer needs.

???Act at the right time and increase your holdings in the market

???According to Mr. Jin Daling, Zhongda's performance has grown rapidly, and the company's scale has continued to expand. There are branches and offices all over the country, with a total of 34 branches. Zhongda Dentsu Corporation is a subsidiary invested by Taiwan Delta Corporation in mainland China in 1992. It is mainly responsible for the sales of Delta products. Delta Electronics is a new technology company in Shanghai, and is responsible for promoting Delta products in the mainland China market. Mainly involved in the communication industry products, including communication power supply, office, UPS, financial education and surrounding lightning protection wiring products. The second largest segment is electromechanical products in the automation industry, which are mainly used in industrial automation and factory automation. The main products are VFD (Variable-frequency Drive), plc, programmable controller, servo system, numerical control, man-machine interface, temperature controller, instrument and other products. In addition, there are several large products such as video system.

???Delta has a wide range of products, which are currently involved in various fields of food, clothing, housing and transportation. And develop into engineering fields, system integration fields and important economic fields. Set foot in the steel, petroleum, chemical, metallurgical and other industries that are important to the national economy. Electromechanical products, including VFD (Variable-frequency Drive), have also developed very fast in recent years, and new products will be launched every year to meet the needs of customers and the market. Zhongda Dentsu moved at the right time to develop and sell products according to market demand, and the market has grown rapidly and achieved a good market share.

Leading technology, star product

???Zhongda Dentsu VFD (Variable-frequency Drive) is mainly low-voltage products, and people's basic necessities of life are inseparable from its existence. Position the market with technological innovation to develop from the grassroots level, rely on technology to be unique, uphold the core technology, and demonstrate excellent performance.

???In terms of technology, such good results are mainly due to Delta's investment, Delta's business philosophy, and market interaction and customer needs. The investment in the technical field is very large, and high-tech personnel have such highly-degreed talents as postdoctoral fellows. Products are mainly developed in Taiwan, and there are also some researches in Shanghai Pudong, such as research in the power electronics industry. Including the cooperation with some domestic universities in recent years, such as: Zhejiang University, Harbin Institute of Technology and institutions in Beijing. The technical advantages of the product are the most suitable for the needs of the market. Delta's advantages lie in product technology and customer needs. Customers also participate in product development. Customers tell us the functions they need and the requirements they want to achieve. Then Delta will carefully study and optimize the design, and provide some good suggestions and practical solutions. Functions will be reflected in next-generation products or upgraded products. In this way, the product will soon be recognized and welcomed by the market. This is Delta's relatively successful experience.

???Mr. Jin Daling enthusiastically introduced to netizens the "star" new product of Zhongda Dentsu in 2006 - VFD (Variable-frequency Drive) dedicated to BP series flat-bed textile machines. It is industry-oriented and makes the product more applicable. In the textile industry, flat VFD (Variable-frequency Drive) has a good market prospect. The textile industry suffers from high temperature and high humidity, and cotton wool and dust must be cleaned up in time to ensure non-stop operation. This is a big problem. We solved this problem for this industry and eliminated this point of failure. We remove the VFD (Variable-frequency Drive) DC fan to ensure long-term uninterrupted operation of the equipment. Create a new uninterrupted operating environment for customers.

???Become a brand, lose a brand

???"Brand is the driving force that can really make products go further. It is Delta's consistent insistence to build a brand. For decades or even hundreds of years, their brands have been recognized by the market and have a high brand value. It is also their advantage." Mr. Jin Daling said.

???Delta VFD (Variable-frequency Drive) products are the pride of the Chinese. There are still some differences between us and some European and American brands in terms of technology, promotion, culture and service concepts. There is no distance between us and our customers, and meeting the needs of customers is our persistence. Our products and services are more acceptable and recognized by users. Among the automation product brands, the Delta brand is the most comprehensive brand of Chinese automation products. Of course, we still have a lot to learn and work hard.

???Building a brand is not something that can be achieved in a year or two. Some international brands are century-old stores. Delta’s VFD (Variable-frequency Drive) has gained such a great reputation in just a dozen years. The company's investment is very large, and it is inseparable from the company's marketing, strategy, promotion efforts, services and the support of customers and friends. Delta attaches great importance to brand promotion through media, such as the Internet, magazines, exhibitions, highway signs and other aspects. Every manufacturer attaches great importance to the promotional effect of using the Internet, and we at Delta are no exception, because the Internet is constantly reaching out to users, and the convenience of the Internet, saving time and effort to do publicity, the effect is obvious. In addition, there is also Delta's own promotion. We held the "National Power Light Miles Tour", dozens of national tours, and hundreds of various promotional activities held across the country every year. We invite customers to visit During the visit, clearly explain the company's product application technology, Delta's philosophy, and service commitments to customers. These are essential for brand strategy.

???Compete to survive, cope with ease

???Facing domestic and foreign products