Thoughts + Beliefs + Actions + Habits = Character
Hi Friends,
Welcome back to Win Rate Wednesday.
In this issue:
[This Week on The Win Rate Podcast]
Joining me on this week’s episode of The Win Rate Podcast to dig into how you can improve your sales effectiveness, elevate the buyer experience and improve your win rates are:
Mark Cox , Founder of In the Funnel Sales Coaching.
Bridget Gleason , CRO for Spacelift.io
Tom Stearns , Consultant for scaling sales teams.
Listen to the episode: Changing Sales for the Better
Rate & review on Apple Podcasts.
[Today’s Win Rate Lesson]
Your success in sales is tied to your character.
It’s become a cliche in sales to say that people buy from sellers that they know, like and trust.
However, selling still is a people business.
And your character is the first thing that another person perceives about you.
Character precedes trust. And liking. And knowing.
The ability to connect on a personal level with another human is paramount to your success in sales. This connection is all about character.
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The following bit of wisdom has been attributed to various people from Lao Tzu, the 6th century BC Chinese philosopher to Vince Lombardi, the iconic 20th century NFL coach.
I prefer the Lombardi version because he connects character to winning.
“Winning is a habit. Watch your thoughts, they become your beliefs. Watch your beliefs, they become your words. Watch your words, they become your actions. Watch your actions, they become your habits. Watch your habits, they become your character.”
You are the sum of your thoughts and beliefs as they are translated into action by your habits.
That’s your character. It’s defined by what you routinely do on a daily basis.
Want to know how important character is in selling? Answer the following questions:
Do you invest your time in getting to know someone whose character you don’t respect? (It’s possible. But not probable).
Do you like someone whose character you don’t respect? (It’s possible. But not probable.)
Do you trust someone whose character you don’t respect? (It’s possible. But not probable.)
Does a buyer purchase from a seller whose character they don’t respect?
It’s possible. But not very probable.
Winning is a habit.
Watch your habits. They become your character.
Good selling,
Andy
Accomplished Key Account Manager | Client Relationship Expert | Courageous Collaborator | Trust Me To Manage and Grow Your Key Accounts
3 个月????
LinkedIn Top Voice | INC 500 Winner | Sales lagging? LinkedIn presence not delivering? Let me help fix that without breaking the bank. I know how to get results for both. Book an introductory call, then you be the judge.
3 个月Great post, Andy. We become what we think. So why not think great things!
Absolutely agree with this Andy ! Character is the foundation upon which trust and meaningful relationships are built in sales. It’s not just about the techniques or strategies we employ, but about who we are as individuals. Our daily actions and habits, shaped by our values, thoughts and beliefs, are what define our character. And in the end , it’s our character that clients perceive first and foremost. You may be interested in my conversation with James Robertson and Dr. Philip R. Styrlund where we dove into their doctorate on the topic ! https://podcasts.apple.com/gb/podcast/123-a-doctoral-journey-to-find-the-future-of-sales/id1533820033?i=1000656518380
Author "Sales Manager Survival Guide," CEO at Partners In EXCELLENCE, Ruthless Pragmatist
3 个月The concept of "Character" underlies our ability to achieve anything with/through others. Such a fantastic post Andy Paul