Thoughtful Thursday Letter #18
Alexander Novicov
Brand Storyteller || Author ?? || Public Speaker || Helping brands discover the invisible power of brand purpose & brand storytelling.
ALL IN OR JUST A BIT
When you ask someone if they want to do the work/project, we have the following responses:
“Yes” can mean, “yes, I’m prepared to do the minimum” or it could mean, “yes, this commitment is something I wholeheartedly embrace and will devote myself to exceeding expectations at every turn.”
Life’s way better if we find partnerships that are the second kind.
“All in” is rare, but it actually means something.
Inspired by Seth Godin
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You Don't Need Attention To Drive More Sales
We are obsessed with attention. Everywhere you go, it's all about how to get attention, how to monetise attention, but in fact we don't need attention.
I did a short video on LinkedIn about attention. You can watch it here.
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Why Brand Archetypes Are Important For Small Businesses
Another marketing buzzword? No it’s not, it’s actually a very important element in brand building. It’s actually something that you do when you create a brand story, may I dare say that it’s something that you do when you create a brand identity.
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A Question For You
How can I improve the quality of my work today?
What can I do to become slightly better at what I do?
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Book I'm Reading?
READING: Good Strategy / Bad Strategy by Richard Rumelt
Lesson from the book:
Good Strategy is not just 'what' you are doing, it's always the 'why' you are doing it.?
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