Of Thought Leadership & building a Rolls Royce

Can you grow my followers on LinkedIn? To 1000 every month? Like guaranteed? My answer to such clients? No. I dont believe in Vanity Metrics. But others promised me that they say in an exasperated tone.

I stay calm and say. "It takes 6 months to build a Rolls Royce. It takes 6 months to finish your probation even at C-Suite level. So if you wish to really invest in growing your community on LinkedIn in terms of network first. Then Net Worth. Let us sit and have a detailed chat on how to co-create your #contentstrategy for sustainable results. Long-term. Then look at creating #Thought Leadership content."

Of course. Around 95% of business leaders and owners never call me back after that conversation. Radio silence. Or they dont pick up my call. They want everything as of yesterday. And I realise that it was/is for the best. We are not a fit.

Less is more

So I go inwards and continue studying in my free time and up-skilling myself.. And wait for that particular 5% of clients. Not in a hurry. But know what they want and they want to do it right.

The kind who are willing to invest time and money on a weekly basis for a patient digital transformation. Who believe in Less is More and want to express their Thought Leadership on LinkedIn . A digital platform worth its wait in gold if you know how to harness its capabilities. And not blame the dance floor like a bad dancer.

So week after week, they also validate our sessions within the real world they live and work in. So we gain greater focus during the next one.

Unleash Innovation

We usually meet in a quiet coffee shop. Ideas flow. When the aroma of fresh coffee or a herbal tea wafts around. There is food on the table. We share and talk. And such spaces usually have some jazz music in the background. And Voila. The atmosphere always, always unleashes some really innovative ideas.

We start to see a disruption of old patterns of thinking. And we unleash new ways of planning and writing to genuinely connect to people. And along the road, I teach them how to use the full potential of LinkedIn. First on the laptop. Then on the phone. In 6 months, you are completely empowered on LinkedIn as your favorite platform.? And then suddenly you know how to take that #DigitalTransformation even beyond.

Is that you next?